Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. In spite of (warranted) dermatologist fist-shaking, Gen Z is still tanning. TikTok is inundated with poolside videos of young creators flaunting bikini tan lines and promoting "base tans" (which, spoiler alert, are a myth). So-called "tanmaxxers" — or Larry the Lobster variants — are religiously tracking the UV index to map out peak times to bake in the sun. In fact, a particularly concerning statistic came out of a 2024 American Academy of Dermatology survey : 28% of Gen Z respondents said getting a tan was more important to them than preventing skin cancer. The sun-care industry has long been up against a formidable tanning culture — and now sunscreen fearmongers and MAHAs favoring beef tallow over dermatologist-approved SPFs — but how can independent brands cut through the online chatter around chasing a high UV index and resonate with Gen Z beauty consume...
Sponsored Story The PR & Events Assistant supports the day-to-day execution of public relations, VIP, influencer, editorial, and event initiatives that help drive brand visibility and awareness. This role assists with sample coordination, media outreach, event logistics, reporting, and administrative tasks while partnering with cross-functional teams to ensure seamless execution of key brand moments. Responsibilities: VIP / Celebrity / Influencer & Editorial Support Assist with outreach to VIP, influencer, and editorial contacts under the direction of the PR & Events team. Coordinate sample requests, shipments, returns, and tracking for VIP, influencer, and editorial opportunities. Support VIP fittings and assist during key brand events, including New York Fashion Week , retail activations, ambassador campaigns, and content shoots. Maintain accurate record...