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Can Indie Sun-Care Brands Reach 'Tanmaxxing' Gen Zs?

Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. In spite of (warranted) dermatologist fist-shaking, Gen Z is still tanning. TikTok is inundated with poolside videos of young creators flaunting bikini tan lines and promoting "base tans" (which, spoiler alert, are a myth). So-called "tanmaxxers" — or Larry the Lobster variants — are religiously tracking the UV index to map out peak times to bake in the sun. In fact, a particularly concerning statistic came out of a 2024 American Academy of Dermatology survey : 28% of Gen Z respondents said getting a tan was more important to them than preventing skin cancer. The sun-care industry has long been up against a formidable tanning culture — and now sunscreen fearmongers and MAHAs favoring beef tallow over dermatologist-approved SPFs — but how can independent brands cut through the online chatter around chasing a high UV index and resonate with Gen Z beauty consume...
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LAFAYETTE148 Is Hiring A PR & Events Assistant In New York, NY

Sponsored Story The PR & Events Assistant supports the day-to-day execution of public relations, VIP, influencer, editorial, and event initiatives that help drive brand visibility and awareness. This role assists with sample coordination, media outreach, event logistics, reporting, and administrative tasks while partnering with cross-functional teams to ensure seamless execution of key brand moments. Responsibilities: VIP / Celebrity / Influencer & Editorial Support Assist with outreach to VIP, influencer, and editorial contacts under the direction of the PR & Events team. Coordinate sample requests, shipments, returns, and tracking for VIP, influencer, and editorial opportunities. Support VIP fittings and assist during key brand events, including New York Fashion Week , retail activations, ambassador campaigns, and content shoots. Maintain accurate record...

See All the Spring 2027 Fashion Month Schedules

The first sign that summer is coming to an end has arrived: September fashion week calendars. The Spring 2027 women's ready-to-wear schedules for the "Big 4" — New York, London, Milan and Paris — are all here. See each of the lineups via the links below. Related: Here's the New York Fashion Week Spring 2027 Preliminary Schedule Related: Here's the London Fashion Week Spring 2027 Schedule Related: The Milan Fashion Week Spring 2027 Provisional Schedule Is Here Related: See the Provisional Schedule for Paris Fashion Week Spring 2027 Do you have an emerging brand you want to share with Fashionista readers? Jumpstart your business with our affordable digital offerings. * This article was originally published here

ICYMI: Kate Spade's New Creative Director, Vittoria Ceretti's Fashion and Beauty Favorites & Cosmoprof 2026's Biggest Beauty Trends

In case you missed them, we've rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast a cappuccino in our honor when you're discussing who did what over your apple cinnamon bread. Related: Kate Spade's Next Creative Director Is Jonathan Saunders Related: Vittoria Ceretti Is Shopping Etsy Graphic Tees, Armani Blush and Aquaphor Related: The 5 Biggest Beauty Trends We Saw at Cosmoprof 2026 Related: Here's the London Fashion Week Spring 2027 Schedule Related: The Milan Fashion Week Spring 2027 Provisional Schedule Is Here Related: See the Provisional Schedule for Paris Fashion Week Spring 2027 Related: A Highly Credentialed Derm Says to 'Save your Money' Rather Than Use These Trendy Skin-Care Ingredients Related: Which Fashion Jobs Pay the Most? Related: Alohas Lands in Los Angeles With Its First West Coast Store Related: Weekly Drop Watch: Vettese x Skims, Aritzia x Juilliard, Higher Dose and More Homepage ...

Foundation Is Seeking Beauty PR Interns & Influencer Marketing Interns In NYC + LA

Sponsored Story Foundation is a communications firm building great beauty brands. We are known for launching and scaling the industry’s most recognizable brands. We've helped launch and build brands like Hero Cosmetics, Briogeo , Nécessaire , Patrick Ta Beauty, and Homecourt – telling impactful stories and leading categories such as bodycare, haircare, color cosmetics and more.  We build brands that last, starting with a solid foundation. Foundation offers a unique opportunity for interns to gain experience, practical knowledge, and professional exposure to PR and influencer marketing. Our goal is to provide our interns with a valuable, fun experience that allows for further career development and will be useful in future endeavors.  Beauty PR Internship Responsibilities (not limited to): Assisting in the execution of client events  Managing product mailers and the beauty closet inventory  Conducting industry research and competitive analysis to stay up-to-date on the media land...

Alohas Lands in Los Angeles With Its First West Coast Store

Barcelona-based footwear brand Alohas — the creator of those viral flats all over your FYP — has opened its first Los Angeles location at 1410 Abbot Kinney Blvd. in Venice, marking another step in its U.S. expansion after entering the market with a New York City store in 2025. The footwear label also has locations in London, Paris, Copenhagen, Milan, Amsterdam, Barcelona and Madrid. Founder and CEO Alejandro Porras told Fashionista that L.A. has always been one of Alohas' strongest markets, so a brick-and-mortar store made sense. "We believe retail should follow where the community already exists," he said via email. "Beyond that, L.A. is one of the world’s leading cultural references for fashion and style. Being present there is an important milestone as we continue building Alohas into a global brand." Of course, there's also the fact that Angelenos love a comfortable shoe, especially one that's more "sustainably" made (more on that in a m...

Kate Spade's Next Creative Director Is Jonathan Saunders

Kate Spade New York has appointed Jonathan Saunders as its new executive creative director, effective Aug. 26. The Central Saint Martins grad was most recently chief creative officer of & Other Stories, and has more than 20 years of experience at companies including Alexander McQueen , Diane von Furstenberg , Calvin Klein , Tiffany & Co. and Pucci . He also oversaw his own namesake line from 2003 to 2015 . Saunders is bringing his take on modern femininity to the Tapestry-owned brand, overseeing product design and visual identity, per a press release . He reports to Kate Spade Brand President and CEO Eva Erdmann, who joined the company in 2024 and spearheaded the splashy Gen Z-focused fall campaign featuring Ice Spice, Charli D’Amelio, Laufey and Reign Judge. Erdmann shared her excitement about Saunders' appointment and Kate Spade's ongoing refresh on LinkedIn . "The best creative directors don't reinvent beloved brands. They listen to them and connect their ...