What Is Your Definition Of Fashion?

Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. For our  Weekly Drop Watch  column, Fashionista scours the market to curate the most noteworthy releases from our favorite fashion and beauty brands. Keep scrolling for this week’s highlights. Fashion Launches Betsey Johnson x Paris Hilton In honor of Betsey Johnson’s 84th birthday this week, the designer partnered with Paris Hilton for a party-ready collaboration. Celebrating “the enduring connection between two icons who have inspired generations through their unapologetic individuality, love of glamour and belief that fashion should always be fun,” the collection includes a tiered pink dress ($169, worn by Hilton in the above campaign image), a “That’s Hot!” book bag ($128), a pink-and-white slip dress ($99) and several other mini dresses, handbags and shoes. Shop all of the pieces now at betseyjohnson.com ....

At skin-care company 4AM, Co-Founders (and college best friends!) Jade Beguelin and Sabrina Sade work hard to play hard. Although the Georgetown University alumnae’s post-grad lives took them in very different directions — Beguelin worked in finance, while Sade went to medical school — they both struggled to keep up with elaborate, multi-step skin-care routines. The green juice-drinking, Alo-wearing, Pilates princess aesthetic often accompanying these aspirational skin-care regimens simply didn’t fit with their demanding schedules (or late nights out), so the duo built a beauty brand that celebrates, rather than constricts, busy lives. “If you want to go out, if you want to take a tequila shot at 4 a.m., who are we as a skin-care brand to shame you for that?” Sade, now a physician and post-doctoral dermatology researcher, tells Fashionista. “We are actually going to do that with you and celebrate that with you.” Sabrina Sad...

At The Shade, a new nail studio concept from The Tox Founder Courtney Yeager, appointments start with clients laying face-down on a massage table. But that's not the only part of the experience that differs from your standard mani/pedi. The business, which opened its SoHo flagship in June, is on a mission to reimagine the modern nail salon experience. Its method involves a full-scale experience, engulfing visitors in a calming atmosphere featuring private suites and waterless nail treatments (read: no soaking in shared tubs). The Tox's signature lymphatic body sculpting techniques are also integrated into The Shade's manicures and pedicures — hence the initial face-down position — in pursuit of upgrading a traditional gel fill to a self-care reset. "I looked at every pain point in the traditional [nail salon] experience and used it as an opportunity to build something better," Yeager tells Fashionista over email. "The Shade is a place you can actually come...

Just as its beloved barely there skin tints fade in a long-wear scenario, the "no-makeup makeup " era is beginning to dissipate. Although the minimalist beauty trend (defined by bare eyes and glowing skin) went platinum thanks to Hailey Bieber variants, community-based social media platform Reddit observed an 81% year-over-year decline in views to "no-makeup makeup" mentions, according to its first-ever beauty report, titled " The People's Beauty Index ," released this month. With more than 130 million daily active users flocking to Reddit for genuine (read: transparent) product reviews and conversations, the platform's new report tracked the biggest shifts within its beauty-related forums from the past year. Perhaps it's fitting that "no-makeup makeup" is fizzling out as consumers are increasingly reminiscing about 2016-era beauty trends that spotlighted bold cut creases and sculpted faces beaten to the gods. Beauty brands are ...

Sponsored Story Press Account Director — Beauty, Wellness & Lifestyle Press Department  ·  Full-Time  ·  New York, NY ABOUT WALKER DRAWAS Walker Drawas is a boutique PR and brand marketing agency headquartered in New York City with offices in Los Angeles. We partner with forward-thinking brands across fashion, beauty, wellness, and lifestyle to build cultural relevance, drive earned media, and deliver campaigns that resonate. Our press department sits at the intersection of storytelling, relationships, and results. THE ROLE We are seeking a sharp, connected, and highly motivated Account Director to lead press strategy and day-to-day execution across a roster of beauty, wellness, and lifestyle clients. This is a senior individual contributor and team leadership role reporting directly to agency leadership. The ideal candidate has deep roots in the beauty and wellne...

Sponsored Story Lulla Collection & Bindya Accessories is an established importer and wholesaler of fashion accessories, handbags, scarves, hats, beachwear, and lifestyle products. We work with many of the nation’s leading retailers and are looking for an energetic, organized, and detail-oriented individual to join our growing team. This is an excellent opportunity for someone who enjoys wearing multiple hats and wants to build a long-term career in wholesale sales, customer service, logistics, and business operations. Position Summary We are seeking an Assistant Sales & Logistics Coordinator who will support our wholesale sales team while assisting with the day-to-day coordination of shipping, importing, inventory, and office operations. The ideal candidate is personable, highly organized, comfortable working with customers and vendors, proficient in Microsoft Excel, and eager to learn all aspects of the wholesale fashion accessories business. Key Responsibilities Sales Supp...