What Is Your Definition Of Fashion?

Sponsored Story Company Description: MP Connect (formerly MP-IMC) is a public relations agency founded in 2016 by veteran publicist Melissa Palmieri, who brings nearly two decades of industry experience. The firm specializes in the beauty, fashion and lifestyle sectors, partnering with brands and experts at every stage, from pre-launch to rebrand. MP Connect is committed to positioning clients as leaders in their categories through tailored, integrated communication strategies. The team focuses on building enduring brand equity rather than short-term buzz, offering strategic guidance and execution that support long-term growth. Role Description : The Public Relations Account Executive is a full-time, hybrid role based in New York, NY. The individual in this position will manage and guide junior staff members, day-to-day client communications, develop and implement PR strategies, and coordinate campaigns that support brand objectives in the beauty industry. Responsibilities inc...

These are the stories making headlines in fashion on Friday. McMullen Opens Flagship in San Francisco’s Union Square Photo: Maria del Rio/Courtesy of McMullen Luxury boutique McMullen — founded by Sherri McMullen in 2007 — is opening a new flagship in San Francisco’s Union Square, designed by Gabriella Khalil with statement works by Aisling Camps and Mickalene Thomas. Located at 135 Maiden Lane, the 6,342-square-foot store opens to the public on Sept. 25. Stocked brands include Dries Van Noten, Diotima, Proenza Schouler, Christopher John Rogers, Burc Akyol, Tibi, Kallmeyer and Heirlome, among many others. {Fashionista inbox} Beckham Brands Deliver Strong Growth Across Ventures David and Victoria Beckham’s businesses both posted strong results for fiscal 2025. David’s DRJB Holdings saw revenue climb 20% to $110.5 million and net profit rise to $49.8 million, fueled by new deals with McDonald’s, Verizon and PepsiCo’s...

In case you missed them, we’ve rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast a pumpkin spice latte in our honor when you’re discussing who did what over your cinnamon rolls. Related: The 8 Coolest Trends From London Fashion Week Spring 2027 Related: Inside the Italian Factories Turning Raw Fibers Into Soft Cashmere for Falconeri Related: The Museum at FIT Gets All Dolled Up With New Exhibit Exploring Fashion’s Favorite Plaything Related: The Street Style Crowd Goes ‘Back to School’ for London Fashion Week Related: Meet Onalaja, a Demi-Couture Label Catering to the ‘Women That Luxury Forgot’ Related: Fashionista’s 11 Favorite Spring 2027 Collections From London Fashion Week Related: Where Does London Fashion Week Go From Here? Related: Beauty Expert Rio Viera-Newton on AI Content Creators and the Skin-Care Step She’s ‘Stri...

Sponsored Story About Raised on Film Raised on Film is an independent fashion label built around the shared creative practise of film photography and garment development. We design our own collections and sell through Shopify. We’re hiring a Growth Lead to expand our audience and build the channels that bring people to the brand. The role Your first priority is organic growth on Instagram and TikTok, measured through views, engagement and audience growth. Short-form content and creator partnerships lead the work, with email, SMS and paid media supporting what performs. You’ll work directly with Jem and Dan, our co-founders. This is a hands-on role with no large team to delegate to. You’ll have room to build the function and manage our existing creative partners from day one. The team and how we work We’re a hybrid team based in San Diego and Melbourne, serving the US and Australia. We’re flexible about working hours and focus on what you d...

These are the stories making headlines in fashion on Thursday. Aurora James and the 15 Percent Pledge Sued for Fraud Aurora James is being sued alongside her organization the 15 Percent Pledge and its fiscal sponsor Philanthropic Ventures Foundation by The Gathery, the Brooklyn creative agency that produced the nonprofit’s 2026 gala. First reported by Carson Griffith’s “Rich People Shit,” the case centers on a complaint regarding an unpaid bill of $777.871.84 in principal, with the lawsuit seeking damages of at least $1,082,965.28 (including interest and legal fees). The Gathery alleges that James continued approving work despite the 15 Percent Pledge not having the money. { Rich People Shit ; Business of Fashion /paywalled} H&M Group Sales Rise by 1% in Q3 H&M Group released its Q3 2026 earnings on Thursday, which showed sales in local currencies increased by 1% and net sales rose to SEK 57.19 billion ($5.77 billion). Its third-quarter ...

In February 2022, as COVID-19 restrictions loosened and consumers itched to bring the life back into dark days, Byoma skin care gained immediate attention. Launching with a sleek, geometric, color-blocked design, the London-based brand immediately made a splash on social media, primarily targeting Gen Z. According to the brand’s launch agency, its release campaign generated 58 press placements in four weeks, including 14 standalone features and 253 social mentions across Instagram, TikTok and YouTube, with a reach of more than 27 million users. Its social-first design was a stark contrast from the minimalist, muted packaging that had been dominating the industry in its millennial optimism days. Brands including Nécessaire, Ouai, Aesop and The Ordinary contributed to cohesive shelfies and quietly luxurious beauty counters. Even in the case of Drunk Elephant, which notably implemented bright color into its packaging in 2013, the pop functioned primarily as a point of ...