At The Shade, a new nail studio concept from The Tox Founder Courtney Yeager, appointments start with clients laying face-down on a massage table. But that's not the only part of the experience that differs from your standard mani/pedi. The business, which opened its SoHo flagship in June, is on a mission to reimagine the modern nail salon experience. Its method involves a full-scale experience, engulfing visitors in a calming atmosphere featuring private suites and waterless nail treatments (read: no soaking in shared tubs). The Tox's signature lymphatic body sculpting techniques are also integrated into The Shade's manicures and pedicures — hence the initial face-down position — in pursuit of upgrading a traditional gel fill to a self-care reset. "I looked at every pain point in the traditional [nail salon] experience and used it as an opportunity to build something better," Yeager tells Fashionista over email. "The Shade is a place you can actually come...
Just as its beloved barely there skin tints fade in a long-wear scenario, the "no-makeup makeup " era is beginning to dissipate. Although the minimalist beauty trend (defined by bare eyes and glowing skin) went platinum thanks to Hailey Bieber variants, community-based social media platform Reddit observed an 81% year-over-year decline in views to "no-makeup makeup" mentions, according to its first-ever beauty report, titled " The People's Beauty Index ," released this month. With more than 130 million daily active users flocking to Reddit for genuine (read: transparent) product reviews and conversations, the platform's new report tracked the biggest shifts within its beauty-related forums from the past year. Perhaps it's fitting that "no-makeup makeup" is fizzling out as consumers are increasingly reminiscing about 2016-era beauty trends that spotlighted bold cut creases and sculpted faces beaten to the gods. Beauty brands are ...