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How the Former Fashion Editor Behind Jade Swim Is Scaling Her 9-Year-Old Brand

​​In our long-running series "How I'm Making It," we talk to people making a living in the fashion and beauty industries about how they broke in and found success. Growing up in Michigan's suburbs, Brittany Kozerski Freeney first realized she could pursue a fashion career during her high school AP ... Continue reading * This article was originally published here

The Next 'It' Handbag Brand Will Probably Be From South Korea

The next "it" bag may not be Balenciaga, Chanel or Loewe. As Europe's legacy labels continue to suffer from the luxury slump, a new coterie of South Korean accessory brands is setting its sights on the American market, most notably: Osoi, Marge Sherwood and Stand Oil. Capitalizing on the United ... Continue reading * This article was originally published here

Watskin: A Sun-Protective Swim and Activewear Brand

Brand Bio is Fashionista's guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike. If you'd like your brand to be featured, fill out this form. WatskinHeadquarters: New York, NYE-commerce: watskinsunwear.comSocial Media: ... Continue reading * This article was originally published here

Must Read: Louis Vuitton Becomes Official Partner of Real Madrid, Net-a-Porter Hires Company Veterans for New Leadership Team

These are the stories making headlines in fashion on Friday. Louis Vuitton has entered a multiyear partnership with Real Madrid. The luxury brand also unveiled its formal wear and formal travel wear collections for the men's and women's football teams, as well as for the men's basketball team. ... Continue reading * This article was originally published here

ICYMI: How Fragrance Brands Reach Gen Alpha, Fashion's Summer Reading List & Miami Swim Week's Top Trends

In case you missed them, we've rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast a cappuccino in our honor when you're discussing who did what over your English muffin. Homepage photo: Courtesy of Evereden Fashionista's audience includes ... Continue reading * This article was originally published here

Why the Way We Talk About Textured Hair Needs to Change

How we speak about our hair (and how hairstylists talk about their clients' hair) was a hot topic at The Power of Texture: Culture, Community & the Future, a recent event hosted by The Texture of Change, an initiative powered by the L'Oréal Professional Products Division. Held at the ... Continue reading * This article was originally published here

What Indigenous Designers Want (and Need) Out of Fashion Collaborations: A Guide for Brands

Fashion's long history of cultural appropriation is common knowledge at this point, and in North America, Indigenous communities have been among the most brazenly exploited by the industry. Even today, the American Western aesthetic has exploded into a massive fashion trend, with little regard for ... Continue reading * This article was originally published here