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Aware Hair: A 'Scalp-First' Hair-Care Brand Founded by a Mother-Daughter Duo

HQ:  Los Angeles, CA Founders:  Tina Mui and Jade Wong Social: Instagram Category: Hair Care E-comm: awarehair.com Price Range:  $55-60 Hero Product: 9·1 Professional Scalp Care Shampoo ($55) Stockists: C.O. Bigelow , The Maya Salon PR Representation: Jennifer McNicholl Consulting Inc. How to get in touch: Contact form Origin Story Aware Hair was born from a deeply personal need: to bridge the gap between scalp health and salon-quality hair care . Founded by Tina Mui, a master stylist and trichologist of 40+ years, and her daughter Jade Wong, the brand is rooted in both professional expertise and lived experience. Mui began rethinking traditional salon formulas after losing two close colleagues to cancers linked to prolonged chemical exposure, prompting a shift toward safer, more intentional formulations. At the same time, Wong was navigating her own scalp challenges, including hair shedding and psoriasis — quickly discovering that most products forced a compromise between scalp ...
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Must Read: Phia Accused of Wrongfully Claiming Sales Credits, How Meme Culture Is Infiltrating the Couture Runways

These are the stories making headlines in fashion on Friday. Phia Accused of Wrongfully Claiming Sales Credits Phoebe Gates' startup Phia has allegedly been wrongfully claiming credit for online sales it didn't drive. Bloomberg, Capital One Shopping and independent researcher Ben Edelman tested the app and discovered that Phia silently opens a background tab and links its own affiliate code, allowing it to wrongfully claim commission on sales. A Phia spokesperson acknowledged the violation, stating that it has now been fixed. { Bloomberg /paywalled} How Meme Culture Is Infiltrating the Couture Runways Courtiers like Robert Wun, Viktor & Rolf and Jean Paul Gaultier's Duran Lantink are embracing extreme, unwearable fashion as a means to go viral. The approach reflects a greater industry shift in how couture clients are attracted to conversation-starting pieces. "After all, in the circus that shows have become, increasingly the customer seems beside the point. It...
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ICYMI: Fashionista's Nordstrom Anniversary Sale Picks, Lang's New L.A. Flagship & Erin Walsh Talks Personal Style

In case you missed them, we've rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast an iced black coffee in our honor when you're discussing who did what over your omelette. Related: What Fashionista Editors Are Shopping From the Nordstrom Anniversary Sale Related: Lang Opens New L.A. Flagship Spotlighting AAPI-Founded Fashion Brands Related: Celebrity Stylist Erin Walsh Says Personal Style Starts With One Question Related: A Stylish Person's Guide to São Paulo, by Patricia Bonaldi Related: After Fleeing War, This Ukrainian Designer Found Freedom in Knitwear Related: Why We're All Dressing Like It's (the Y2K  Version of) the Medieval Ages Again Related: How Amanda Uprichard Independently Scaled Her Occasionwear Brand Over Nearly 20 Years Related: The Art of Formulating Gen Alpha Body Care Related: Weekly Drop Watch: Khy x Frankies Bikinis, FP Movement x Asics, Real Techniques x Kelli Anne Sewell and More Ho...
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The Art of Formulating Gen Alpha Body Care

The body-care category is enjoying its "skinification" moment, eschewing simple scented creams for "facial-grade" formulas packed with ceramides and actives. Gen Alpha consumers (or social media-savvy 8- to 15-year-olds who boast $95 billion in spending power, according to DKC ) are increasingly tapping into all things body care, as seen in these so-called " Sephora kids" descending upon the skin-care aisles. But, in light of Gen Alpha skin-care enthusiasts flocking to anti-aging creams and retinols years before their first wrinkle even materializes, how can body-care brands formulate products that work with — rather than against — these tweens' growing skin? "Children's skin is biologically different from adult skin," Dr. Tiffany Libby , a Rhode Island-based double board-certified dermatologist and Mohs surgeon, tells Fashionista. "It has a more delicate barrier and can be more susceptible to irritation." Thanks to their...
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Celebrity Stylist Erin Walsh Says Personal Style Starts With One Question

Even if you don't know Erin Walsh, you've seen her work. She styles the most talked-about celebrities, including Selena Gomez , Mindy Kaling, Kerry Washington and Anne Hathaway, who is currently turning heads on "The Odyssey" press tour. Walsh is now also an entrepreneur and author. Her first book, "The Art of Intentional Dressing: Your Essential Style Guide for Manifesting a Magnetic Life," was published by HarperOne in May (and includes a foreword by Hathaway). As if she's not busy enough, Walsh teamed up with luxury lifestyle and concierge platform Velocity Black as an official partner to create exclusive fashion experiences for its members through curated styling sessions and fashion programming. To celebrate the World Cup, she created a shoppable capsule in partnership with Moda Operandi, inspired by how fashion shows up around the game (complete with a limited-edition collection of hand-painted Marc Jacobs World Cup Tote Bags). ...
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A Stylish Person's Guide to

The fashion and beauty industries are filled with interesting people from all over the world who have great taste — the types you can rely on for excellent travel recommendations. So, we’re asking them about their favorite food, shopping and wellness spots in their cities. Consider  this series  your fashion and beauty person’s guide to travel. It only takes a quick glance at Patricia Bonaldi's brand, PatBo, to see just how much her Brazilian heritage informs her artistry. Season after season, the label showcases its cultural pride through distinct handcrafted details, bold colors and sensual silhouettes. Fourteen years in, PatBo has evolved into an internationally beloved name — shown regularly at New York Fashion Week and worn by celebrities including Beyoncé , Olandria, Suki Waterhouse, Chloe Bailey and Selena Gomez . But its Brazilian core hasn't changed even a little bit. Bonaldi has an especially strong tie to the vibrant city of São Paulo. It's where PatBo opened ...
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[édité] Is Hiring An Experienced Showroom Sales Representative For Upcoming Coterie Trade Show - September - New York

Sponsored Story Company Description [édité] is a multi-label agency and premier destination showroom based in New York City. We represent a curated portfolio of both emerging and established designers, offering a forward-thinking mix of luxury and contemporary ready-to-wear and accessories. Our team partners closely with each brand to build tailored, strategic sales plans for the U.S. market. Role Description [édité] is seeking an experienced Freelance Showroom Sales Representative to join our team for the upcoming Coterie trade show from September 9 to September 11 in New York. This is a freelance, on-site role ideal for a seasoned sales professional with strong relationships in the U.S. fashion retail landscape and a deep understanding of the contemporary and luxury market. Key Responsibilities Conduct in-person sales appointments with top-tier buyers at Coterie Present collections with a clear, strategic sales approach tailored to each retailer Manage order entry at show Supp...
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