Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. Fashion Launches Emma Chamberlain x West Elm West Elm tapped Gen-Z tastemaker and creator Emma Chamberlain to design a home collection spanning lighting, furniture, decorative accessories, tabletop accents and textiles (pictured above). Key pieces include a vanity, lacquered nightstand, pigeon pitcher and stainless-steel coffee set. Chamberlain and West Elm's in-house design team collaborated on the lineup, bringing the former's "relaxed California sensibility" to the latter's "modern design language," as described in a press release. Shop the collection — which ranges in price from $20 to $3,700 — at westelm.com . Hoka's New Sneaker Photo: Courtesy of Hoka Hoka dropped a new sneaker design, the Mach Remastered ($145), fo...
For hair-care brand K18, everything starts and ends with the K18Peptide. "The peptide isn't a marketing story; it's the product architecture," Rita El-Khouri, PhD, senior vice president of research and innovations at K18, explains. Per the brand, the ingredient — born from decades of research and testing — repairs the hair's structure from within at a "molecular level," unlike traditional conditioning agents that simply coat the hair to smooth its surface. "Every formula is designed to support or extend the benefits of molecular repair. That creates a fundamentally different approach compared to brands that rely on cosmetic ingredients or surface-level conditioning," explains El-Khouri. But what stops other companies from simply copy-and-pasting that very successful technology for their own gain? Proprietary status. A proprietary ingredient is simply an ingredient that is exclusive to a brand, cosmetic chemist Kelly Dobos tells Fashionista. ...