What Is Your Definition Of Fashion?

Sponsored Story Foundation is a communications firm building great beauty brands. We are known for launching and scaling the industry’s most recognizable brands. We've helped launch and build brands like Hero Cosmetics, Briogeo , Nécessaire , Patrick Ta Beauty, and Homecourt – telling impactful stories and leading categories such as bodycare, haircare, color cosmetics and more.  We build brands that last, starting with a solid foundation. Foundation offers a unique opportunity for interns to gain experience, practical knowledge, and professional exposure to PR and influencer marketing. Our goal is to provide our interns with a valuable, fun experience that allows for further career development and will be useful in future endeavors.  Beauty PR Internship Responsibilities (not limited to): Assisting in the execution of client events  Managing product mailers and the beauty closet inventory  Conducting industry research and competitive analysis to stay up-to-date on the media land...

Barcelona-based footwear brand Alohas — the creator of those viral flats all over your FYP — has opened its first Los Angeles location at 1410 Abbot Kinney Blvd. in Venice, marking another step in its U.S. expansion after entering the market with a New York City store in 2025. The footwear label also has locations in London, Paris, Copenhagen, Milan, Amsterdam, Barcelona and Madrid. Founder and CEO Alejandro Porras told Fashionista that L.A. has always been one of Alohas' strongest markets, so a brick-and-mortar store made sense. "We believe retail should follow where the community already exists," he said via email. "Beyond that, L.A. is one of the world’s leading cultural references for fashion and style. Being present there is an important milestone as we continue building Alohas into a global brand." Of course, there's also the fact that Angelenos love a comfortable shoe, especially one that's more "sustainably" made (more on that in a m...

Kate Spade New York has appointed Jonathan Saunders as its new executive creative director, effective Aug. 26. The Central Saint Martins grad was most recently chief creative officer of & Other Stories, and has more than 20 years of experience at companies including Alexander McQueen , Diane von Furstenberg , Calvin Klein , Tiffany & Co. and Pucci . He also oversaw his own namesake line from 2003 to 2015 . Saunders is bringing his take on modern femininity to the Tapestry-owned brand, overseeing product design and visual identity, per a press release . He reports to Kate Spade Brand President and CEO Eva Erdmann, who joined the company in 2024 and spearheaded the splashy Gen Z-focused fall campaign featuring Ice Spice, Charli D’Amelio, Laufey and Reign Judge. Erdmann shared her excitement about Saunders' appointment and Kate Spade's ongoing refresh on LinkedIn . "The best creative directors don't reinvent beloved brands. They listen to them and connect their ...

Every July for the past 23 years, the beauty industry has descended on Las Vegas for Cosmoprof North America, the largest beauty trade show in the Americas. There are more than 1,000 brands and exhibitors from more than 100 countries, spanning skin care , nails, hair care , makeup , wellness, packaging and more. The event offers an early look at new brands, new products and some of the biggest innovations in the world. Needless to say, it's where many beauty trends are born. While it's hard to meet every brand and founder in the massive Mandalay Bay Convention Center, we did our best and clocked 20,000+ steps a day going up and down the aisles, swiping on serum, spritzing perfume and getting to the bottom of all the industry chatter. These five trends stood out from the crowd and seem poised to make a big impact over the next year. Skin Healing Numerous bran...

These are the stories making headlines in fashion on Friday. Victoria's Secret Fashion Show Moves to Los Angeles The Victoria's Secret Fashion Show is returning to Los Angeles this fall, marking its first West Coast appearance since 2007. The show has been held in Brooklyn, NY, for the past two years. According to the brand's Instagram, fans can expect "plenty of drama, extravagance, and even more celebrities in attendance." {Fashionista Inbox} Rare Beauty Taps Ella Bright as First-Ever Brand Ambassador Rare Beauty named "Off Campus" star Ella Bright as its first-ever brand ambassador, unveiling the partnership Thursday with a new "Made You Blush" campaign. "I really admire Rare Beauty's dedication to mental health initiatives, which is why this project means so much to me," Bright said in a statement. The campaign debuted across Rare Beauty's social channels this week, teasing her involvement. {Fashionista Inbox} Italian Po...

Sponsored Story About Us: Sandrine Charles Consulting is a boutique communications and consulting agency focused on Fashion, Lifestyle and Beauty clients. Led by veteran Communications Strategist Sandrine Charles, the company was formed to create one-on-one consulting and agency offerings specializing in fashion and lifestyle communications, events, celebrity and influencer engagement. The agency’s work centers around brands we have a great affinity for and championing emerging brands which are rooted in fashion, lifestyle, accessories but most importantly, culture. The company’s output focus surrounds communications outreach, event planning, management, brand partnerships and seeding. The agency is based in New York, NY with a showroom / office in Los Angeles, CA. Open Position We are seeking a highly organized, proactive Assistant to support both the Founder and the w...