What Is Your Definition Of Fashion?

The fashion and beauty industries are filled with interesting people from all over the world who have great taste — the types you can rely on for excellent travel recommendations. So, we’re asking them about their favorite food, shopping and wellness spots in their cities. Consider  this series  your fashion and beauty person’s guide to travel. It’s not a secret that some of the biggest beauty innovations happen in Seoul. It’s where so many of our favorite products are created, so of course, brand founders from all over the world flock to the South Korean capital to make magic happen. But for esthetician and Superegg founder Erica Choi, it’s even more personal. The New York-based skin-care founder was born in Busan (South Korea’s second-largest city), and spent summers there growing up. Now that she has a skin-care brand, she still heads to Korea every summer to mix business with pleasure. “Because our products a...

Sponsored Story What: Store Manager and Stylist/Sales Associate Who: Happy Isles , a luxury, by-appointment vintage salon specializing in bridal Where: Dallas, TX How much: hourly commensurate with experience + commission Happy Isles is looking for a responsible, highly organized, fashionable, vintage and/or bridal-loving store manager, stylist and team member for our new location in Texas. We are looking for a store manager to also takes bridal appointments, has a passion for vintage and considers themselves a people-person! The role will require availability on Saturdays as well as 2-3 other days a week to take in-store appointments. As the store manager, you are required to answer emails and staff questions on any day the store is open. Two years as a working stylist and/or bridal experience is required. Previous management experience is a plus. Please send a cover letter explaining why you think you are right for the job, relevant social media handles and 2-3 professional ...

The RealReal may have risen to popularity for its big-name designer finds, but emerging designers are quickly rising through its ranks, according to the luxury resale platform’s 2026 Resale Report released on Tuesday. “Resale is a really interesting discovery engine for emerging designers,” Noelle Sciacca, The RealReal’s associate director of fashion merchandising and content strategy, tells Fashionista over email. “Because we can look at search volume, our ‘obsessions’ and supply together, we can see when interest in a brand is beginning to accelerate.” Zankov — New York-based designer Henry Zankov’s namesake knitwear label — is one of the buzziest emerging brands on The RealReal, as the resale platform logged more than 11,000 “obsessions” (a.k.a. user-favorited items) for Zankov’s stock at the time — about 64 pieces. (That’s about 175 obsessions per item.) This spik...

HQ:  Los Angeles, CA Founder:  Alexandra Xuan Social: Instagram / TikTok Category: Cosmetics / Skin Care E-comm: ahyunskin.com Price Range:  $21 Hero Product: Matcha Vanilla Glossy Lip Syrup ($21) Stockists: Atelier at Mondrian , Brewgirl at Haus & Waltz , Goodthings at 1Hotel West Hollywood , Laurel Supply , London Beauty , Majesty’s Pleasure , Ora Space , Salt Spa , Sarah Kahn , Skintheory Rx , The Acacia House , The London West Hollywood , The Things We Do , Woodlands Market PR Representation: Alexa Graham How to get in touch: hello@ahyunskin.com Origin Story Ahyun is a premium beauty brand inspired by founder Alexandra Xuan’s personal struggle with fungal acne (malassezia folliculitis). When she realized that most products in the beauty industry included ingredients that triggered her acne (especially lip products) she decided to create what she was missing. Ahyun launched with the Matcha Vanilla Glossy Lip Syrup — a gen...

These are the stories making headlines in fashion on Friday. ShopMy Accused of Manipulating Affiliate Commissions Researcher Ben Edelman is accusing influencer platform ShopMy of pushing retailers to favor its links and cancel commissions owed to rival affiliate networks, departing from the industry’s standard last-click attribution model. ShopMy, now valued at $1.5 billion, has not commented on the claims. The dispute underscores growing competition across the $210 billion affiliate marketing industry as platforms increasingly compete for credit on the same sales. { Business of Fashion /paywalled} Boohoo Fined $2.7 Million Over Fake Discounts France’s consumer watchdog fined British retailer Boohoo €2.3 million ($2.7 million) for deceptive practices, including inflated discounts and mislabeling synthetic products as “leather” or “suede.” Nearly half of the promotions (48%) reviewed were found to be price increases, while an...

In case you missed them, we’ve rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast an iced chai latte in our honor when you’re discussing who did what over your avocado toast. Related: Maisonette Is Giving Tweens Their Own Shopping Destination Related: A Stylish Person’s Guide to Ibiza, by Annie Doble Related: Moving on From Palisades Fire, Mother Opens First Store in Beverly Hills Related: How 2 Former West End Performers Built a Global Body-Care Brand Related: The New Era of Pop Star Fragrances Is Upon Us Related: Fashionista’s Guide to Fashion Education in 2026 Related: Weekly Drop Watch: Hill House Home, Birkenstock x Staud, Saie and More Homepage photo: Courtesy of Neon Rebels Do you have an emerging brand you want to share with Fashionista readers? Jumpstart your business with our affordable digital offerings. * This article was originally published here