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Must Read: Why Good Light is Closing, Brands React to the Spread of Auto-Generated AI Ads

These are the stories making headlines in fashion on Friday. After five years in business, K-beauty brand Good Light is shutting down due to a lack of capital, an overcrowded market and tariff hikes. The closure comes amid K-beauty brands trending in the industry. "The cruel irony isn't lost on me. ... Continue reading * This article was originally published here
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Must Read: Jennie, Kendall Jenner and More Star in Adidas' New Campaign, Puma Sales Fall 20.7% in Q4

These are the stories making headlines in fashion on Thursday. For Adidas' latest campaign, Samuel L. Jackson searches for his "Superstars," including Jennie, Kendall Jenner, Lamine Yamal, Baby Keem, James Harden, Tyshawn Jones and Olivia Dean. Directed by Thibaut Grevet, ... Continue reading * This article was originally published here

The 14 Best Beauty Products Fashionista Editors Tried in February

Each month, Fashionista editors try a *lot* of beauty products. And while not every formula we test is a winner, we're constantly unearthing new favorites. Here, we've rounded up our latest hair, skin, fragrance, wellness and makeup discoveries — whether fresh-to-market drops or merely recent ... Continue reading * This article was originally published here

Serena Page Is Shopping for Pinky Rings and Louboutin Ballerina Heels

What's the opposite of gatekeeping? Welcome to "Payment Processing," in which we ask stylish, generally cool people who've tried it all about their favorite fashion and beauty buys. It's been two years since Serena Page won "Love Island" Season 6 alongside her boyfriend Kordell Beckham, and the ... Continue reading * This article was originally published here

How to Build a Beauty Brand That Stands Out in a Crowded Market

For aspiring beauty entrepreneurs, breaking into an already overflowing market may feel like an uphill battle, but building a memorable brand that stands out from the crowd is far from impossible. Before ever hitting the shelves, beauty brands need to develop a clear (and authentic!) perspective ... Continue reading * This article was originally published here

ICYMI: All of Our NYFW Coverage, Harlem's Fashion Row x Gap & Fashion's Slow Adoption of Wearable Tech

In case you missed them, we've rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast a strawberry matcha latte in our honor when you're discussing who did what over your almond croissant. Homepage photo: Launchmetrics Spotlight Fashionista's ... Continue reading * This article was originally published here

Natasha Zinko Does Soccer-Ball Tops, Grocery-Bag Skirts and Packing-Tape Belts for Fall 2026

Natasha Zinko began her journey as a designer by using everyday objects found around her home and given to her by family members. So for Fall 2026, she returned to that mentality, centering the designs around family, community and the tangible items that come from them. In Zinko's world, deflated ... Continue reading * This article was originally published here