Sponsored Story Job Title: Senior Marketing Manager Reports To: CEO/Founder FLSA Status: Full Time, In-Person Location: Miami, FL (33138) About Peixoto Peixoto is a Miami-based, Colombian-made resortwear brand focused on elevated, feminine dressing designed for life under the sun — from beach to brunch to vacation dressing. After 15 years in business, Peixoto is carried by major retailers including Revolve, Anthropologie, Shopbop, Bloomingdale's, and Saks Fifth Avenue, in addition to over 100 specialty stores and hotels. We're not looking for someone to manage a calendar of posts. We want a builder with taste. Someone who thinks like a CMO, has a genuine eye for elevated, aspirational, fashion-forward brand-building, and can balance aesthetics with performance without sacrificing either. The Role As Peixoto’s Senior Marketing Manager, you'll own our entire marketing function, from brand to digital, paid, organic, and DTC. You'll set the strategy, execute it, and r...
If you consider yourself a fashion enthusiast, find yourself watching styling videos or save a post featuring an intriguing pair of shorts to look up later, the odds of you coming across “niche cool-girl” style videos are quite likely. Fashion videos promising to expose viewers to “niche,” “underrated,” “cool-girl” brands have flooded the feeds and are gaining traction, particularly across Instagram and TikTok. They speak to a recent evolution away from those fleeting trends that require instant participation before dying at week’s end. Now, people are searching for a visually appealing style that speaks to them and offers a semblance of individuality. It's for that reason that these “niche cool-girl brands” videos tend to do well and catch the eye of the fashion-curious. Mia Jacobs, senior strategist for youth fashion at trend forecasting firm WGSN , believes “we’ve moved past the era of micro-trends and core aesthetics and entered a period of hyper-individuality, where the foc...