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How to Build a Beauty Brand That Stands Out in a Crowded Market

For aspiring beauty entrepreneurs, breaking into an already overflowing market may feel like an uphill battle, but building a memorable brand that stands out from the crowd is far from impossible. Before ever hitting the shelves, beauty brands need to develop a clear (and authentic!) perspective ... Continue reading * This article was originally published here
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ICYMI: All of Our NYFW Coverage, Harlem's Fashion Row x Gap & Fashion's Slow Adoption of Wearable Tech

In case you missed them, we've rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast a strawberry matcha latte in our honor when you're discussing who did what over your almond croissant. Homepage photo: Launchmetrics Spotlight Fashionista's ... Continue reading * This article was originally published here

Natasha Zinko Does Soccer-Ball Tops, Grocery-Bag Skirts and Packing-Tape Belts for Fall 2026

Natasha Zinko began her journey as a designer by using everyday objects found around her home and given to her by family members. So for Fall 2026, she returned to that mentality, centering the designs around family, community and the tangible items that come from them. In Zinko's world, deflated ... Continue reading * This article was originally published here

Inside the Buzzy, Nostalgia-Filled '90s Fashion Exhibit that Just Opened in Los Angeles

Thanks to the new limited series "Love Story: John F. Kennedy Jr. & Carolyn Bessette," there's been some renewed chatter about the late fashion icon and '90s-era Calvin Klein exec's highly influential personal style, which exemplified the decade's brief-yet-impactful minimalism trend. ... Continue reading * This article was originally published here

When Fashion Designers Need a Patternmaker, They Go to HIPS Studio

You wouldn't know it from watching "Project Runway," but the steps to putting together a garment often don't start and end with the designer. There can be an army of hands responsible for bringing a design to life. And for buzzy New York labels like Kallmeyer, Diotima, Theophilio and Christopher ... Continue reading * This article was originally published here

Will Fashion Ever Really Get on Board With Wearable Tech?

Over the last few years, there's been a shift in how we use technology. What was once relegated to our desks and hands is now wearable — and the commercial success of Meta Ray-Ban AI glasses, Oura Rings and Apple Watches proves that people are ready to embrace this. At least, certain people are, ... Continue reading * This article was originally published here

Fashionista's 17 Favorite Fall 2026 Collections From New York Fashion Week

And just like that, another season of New York Fashion Week is in the books. Despite the February snow, below-freezing temperatures and high-powered winds, designers and showgoers persisted in the name of Fall 2026. From runways on sightseeing boats sailing along the Hudson River to various Marie ... Continue reading * This article was originally published here