What Is Your Definition Of Fashion?

HQ:  New York Founder:  Julia Kurzawa Social: Instagram Category: Womenswear E-comm: wildchild.nyc Price Range:  $235-$5,000 Hero Product: Embossed Leather Fringe Jacket ($1,395) PR Representation: Posh Management LA How to get in touch: info@wildchild.nyc Origin Story Founded in New York in 2022, W!LDCH!LD creates statement pieces for women who embrace individuality. Known for bold outerwear, sculptural silhouettes and exceptional natural materials, the brand designs clothing that is meant to be remembered. Rather than following trends , W!LDCH!LD focuses on creating collectible garments with lasting relevance. Each piece is produced in limited quantities and designed to become the focal point of a wardrobe. The result? "A distinctive point of view that balances glamour, confidence and craftsmanship with a strong sense of personal expression." * This article was originally published here

Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. At this point, the U.S. government should officially rename "summer" as "Megan Thee Stallion's season." After all, by a show of hands, how many of us now casually refer to the months from June through August as "hot girl summer," courtesy of the award-winning rapper? Megan Thee Stallion certainly hasn't been shy about capitalizing on the snappy catchphrase, having first released a self-designed swimwear line in 2025. Now, she's bringing the heat to the fragrance world with the launch of her   Hot Girl Summer Eau de Parfum . "It's fun, sexy and Megan Thee Stallion in a bottle," she says of the scent. Its concept is summertime in a bottle, defined by notes of creamy coconut milk, orchid blooms and warm vetiver oil. Ahead, the artist dishes more about her first-ever fragrance, as well as shares her most romantic scent, favorite ...

If you've ever been scrolling TikTok and landed on a Live, it can be a little jarring. Why is everyone yelling? Are these products actually legit? (Usually, yes.) The world of live shopping is vast, and TikTok is just one part of it, albeit a big one. U.S. livestream e-commerce sales hit $14.64 billion in 2025 after a nearly 50% growth surge. Brands know they need to be in the space but the problem is, how? Marketing and sales teams are stretched thin. Budgets are tight. The top beauty brands on TikTok Shop are part of huge companies, such as Medicube, Tarte Cosmetics and Phlur. How are indie brands with small marketing budgets and a skeleton crew supposed to keep up? We spoke with live shopping experts, brand founders and marketing executives to find out exactly how they're making it work. Community Comes Before Conversion Sales are obviously important, but real numbers can take time. Many brands look at a live-selling platform as a community-building channel instead of jus...

Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. In spite of (warranted) dermatologist fist-shaking, Gen Z is still tanning. TikTok is inundated with poolside videos of young creators flaunting bikini tan lines and promoting "base tans" (which, spoiler alert, are a myth). So-called "tanmaxxers" — or Larry the Lobster variants — are religiously tracking the UV index to map out peak times to bake in the sun. In fact, a particularly concerning statistic came out of a 2024 American Academy of Dermatology survey : 28% of Gen Z respondents said getting a tan was more important to them than preventing skin cancer. The sun-care industry has long been up against a formidable tanning culture — and now sunscreen fearmongers and MAHAs favoring beef tallow over dermatologist-approved SPFs — but how can independent brands cut through the online chatter around chasing a high UV index and resonate with Gen Z beauty consume...

Sponsored Story The PR & Events Assistant supports the day-to-day execution of public relations, VIP, influencer, editorial, and event initiatives that help drive brand visibility and awareness. This role assists with sample coordination, media outreach, event logistics, reporting, and administrative tasks while partnering with cross-functional teams to ensure seamless execution of key brand moments. Responsibilities: VIP / Celebrity / Influencer & Editorial Support Assist with outreach to VIP, influencer, and editorial contacts under the direction of the PR & Events team. Coordinate sample requests, shipments, returns, and tracking for VIP, influencer, and editorial opportunities. Support VIP fittings and assist during key brand events, including New York Fashion Week , retail activations, ambassador campaigns, and content shoots. Maintain accurate record...

The first sign that summer is coming to an end has arrived: September fashion week calendars. The Spring 2027 women's ready-to-wear schedules for the "Big 4" — New York, London, Milan and Paris — are all here. See each of the lineups via the links below. Related: Here's the New York Fashion Week Spring 2027 Preliminary Schedule Related: Here's the London Fashion Week Spring 2027 Schedule Related: The Milan Fashion Week Spring 2027 Provisional Schedule Is Here Related: See the Provisional Schedule for Paris Fashion Week Spring 2027 Do you have an emerging brand you want to share with Fashionista readers? Jumpstart your business with our affordable digital offerings. * This article was originally published here