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Sponsored Story Fans of Netflix’s smash hit “KPop Demon Hunters” (“We’re going up, up, up!”) got to step into the world of HUNTR/X this weekend, thanks to an immersive pop-up experience from Netflix and Walmart, and produced by CNC Agency . The HUNTR/X Night Market took over 45Grand in New York City on Oct. 10 and 11, inviting fans to celebrate Rumi, Mira and Zoey through interactive activations, photo opps, customized merch and seriously cute giveaways. The free experience was part of the brands’ “Let Your Inner HUNTR/X Shine” campaign, bringing the fan-favorite characters into the real world. Fans stopped by the Hunters’ Charm Bar, presented by Mattel, to personalize a “KPop Demon Hunters” keychain with additional charms for their event tote. At the Smile Studio, presented by Colgate, a neon-lined photo booth let fans show off their best pop star smiles and take home printed photo strips to a...

In case you missed them, we’ve rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast a carrot cake latte in our honor when you’re discussing who did what over your cinnamon buns. Related: This K-Beauty Distributor Wants to Be U.S. Retailers’ ‘Best Friend’ for Brand Curation Related: What the Buyers Are Buying From the Spring 2027 Runways Related: Seán McGirr Is Out at Alexander McQueen Related: Buzzy Beauty Ingredient of the Moment: NAD+ Related: Veronica Leoni Leaves Calvin Klein Related: Inside Fine Jewelry’s Growing Battle Against Dupes Homepage photo: Nina Fernandez/Courtesy of Muskat Beauty Inc. Do you have an emerging brand you want to share with Fashionista readers? Jumpstart your business with our affordable digital offerings. * This article was originally published here

Not even an hour after Calvin Klein confirmed Veronica Leoni’s exit , comes news of another major designer departure: On Thursday, Alexander McQueen announced that Seán McGirr is leaving his creative director position. The House will announce its new creative leadership “soon,” according to the press release. “My vision for Alexander McQueen was grounded in the interplay between raw, visceral, human beauty and the precision and rigor at the heart of the House,” McGirr said in a press statement. “I am incredibly proud of the progressive energy we cultivated as a team, anchoring our creativity in contemporary culture, and seeing it resonate with the most forthright, expressive figures across art, music, cinema and more. I leave with profound gratitude for the dedication of the studio and atelier, and craftspeople. I look forward to my next chapter and wish the House every success.” The Dublin-born designer joined the Kering-own...

Welcome to our series “ Buzzy Beauty Ingredient of the Moment ,” the premise of which is pretty self-explanatory: In each installment, we’ll explore an ingredient that’s currently trending in the industry, springing up in a variety of different products lining the beauty aisle. We’ll consult experts to find out about the science behind it — and why it’s having a major moment right now. Step aside, “anti-aging” — “longevity” has come for the beauty industry. In recent years, consumers have increasingly prioritized healthy aging over age prevention . In response, beauty brands are adding NAD+ (nicotinamide adenine dinucleotide) to their formulations. The molecule is found in every cell in the body. It supplies cellular energy, which then boosts functions like DNA repair and skin barrier strengthening.  NAD+ products have most popularly been used in the wellness space through supplements an...

Between Korea’s powerhouse beauty retailer Olive Young partnering with Sephora and Korean department store Shinsegae unveiling its three-month Hyper Ground pop-up in New York City, the stateside K-beauty boom is showing no signs of slowing down. In the race to tap into the U.S. market’s seemingly insatiable appetite for all things K-beauty, some Korean brands are enlisting Muskat Beauty Inc. — a Los Angeles-based K-beauty curator and distributor founded in 2025 — to help place them on major retail players’ radars. While it may feel like a new K-beauty brand finds a home on an American beauty retailer’s shelves every day, there’s a calculated playbook behind this global expansion. After all, brands cannot merely copy-and-paste their Korea-specific retail strategies onto the U.S. market. This is where Muskat comes in: Founder Daniella Jung and her team of 25 employees mastermind K-beauty brands’ go-to-market strategies across...

These are the stories making headlines in fashion on Friday. Aritzia Reports 44% Revenue Spike in Q2 2027 Aritzia shared its Q2 2027 financial results on Thursday, which showed a 44.1% net revenue increase to $1.17 billion. Its U.S. net revenue surged 60.3% to $779.4 million (comprising 66.6% of net revenue), while its Canada net revenue increased 19.8% to $390.4 million (33.4% of net revenue). Its digital channel also displayed a robust performance, as it grew 67.7% to $402.9 million. { Aritzia } LVMH and Kering Refresh Their Model Protection Guidelines Kering and LVMH partnered in 2017 to sign a first joint charter on models’ working conditions, and now, the fashion conglomerates are strengthening their commitments. In the updated guidelines, the minimum age for models to represent adults in fashion shows or photoshoots is now 18 (an evolution of the minimum age set at 16 for LVMH in 2017). It also sets a “strict principle of zero tolerance for a...