After 13 years in business, Los Angeles-based Xirena finally has its first retail store. It’s come a long way since launching as a lingerie line: Today, Xirena is a full-fledged ready-to-wear and lifestyle brand. Founder Dierdre Roffoni, who also founded the fashion showroom/agency Findings, launched it after being inspired by the colorful, easy-breezy style of women in Formentera, Spain. The name comes from “sirena,” the Spanish word for “mermaid.” Xirena’s first store, in the reopened Palisades Village in Los Angeles’ Pacific Palisades neighborhood, was also inspired by Spain, Roffoni tells Fashionista. “Europe in the summer and the Mediterranean,” she says. “The sculpted curved walls, the imaginary skylight, the organic feel of the floors, and then all of the wood is carved by hand.” The space was designed in collaboration with architect David Montalba, founding principal of Los Angeles-based Montalba ...
HQ: Nantes, France Founder: Camille de Bascher Social: Instagram / TikTok Category: Beauty Tools E-comm: us.bachca.com Price Range: $18-$75 Hero Product: Gloss & Detangling Hairbrush ($48) Stockists: Anthropologie , Free People , Printemps NY , C.O. Bigelow , Amazon PR Representation: Alana Wodnicki How to get in touch: customerservice@bachca.com Origin Story Bachca was founded in 2016, in Paris, by Camille de Bascher. With a rich professional background that has seen her evolve for more than 11 years in the design of beauty accessories, de Bascher decided to embark on an entrepreneurial adventure by creating Bachca. Bachca is above all “a love of beautiful things and attention to detail.” It creates beautiful objects, simple and refined, essential to every woman’s daily beauty routine, at the “fairest price line.” * This article was originally published here