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The Emerging Knitwear Designer Quietly Dressing Zara Larsson and Hilary Duff

In August 2025, Zara Larsson stepped out on stage to open Tate McRae’s “Miss Possessive” tour, wearing a beaded, hibiscus flower-adorned mini skirt. That special little piece of intricately woven materials turned out to be part of the blueprint for her vibrant, Y2K-infused “Midnight Sun” fashion aesthetic. Of course, neither Larsson nor the emerging designer behind it knew that at the time. “That piece kicked off a whole new era for her,” Cheshire, England-based knitwear designer Paul Aaron recalls over email. “I was the first person to make the hibiscus flowers that became part of her looks, and it turned instantly recognizable…After that, her stylist had many designers making hibiscus pieces for her.” Zara Larsson in a Paul Aaron mini skirt. Photo: Celina Giebel/Courtesy of Paul Aaron View the 2 images of this gallery on the ...
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Elie Saab Is Bringing His Red-Carpet Gowns to H&M

It would be an understatement to say that Lebanese fashion designer Elie Saab has a mastery of red carpet gowns. He’s dressed countless A-listers throughout his multi-decade career: To name a few, Kate Winslet, Céline Dion, Jennifer Lopez and Catherine, Princess of Wales have all worn his designs to major award shows, premieres and weddings. And while his haute couture gowns are a dream to look at, most of us can’t manage dropping five digits on a single piece. Well, we have some good news: Elie Saab x H&M (yes, H&M!) is coming Oct. 22, and prices range from $39.99 (for a choker necklace) to $429 (for a leather jacket). The collection includes occasionwear for women and men, plus a mix of accessories and footwear — all spotlighting what Elie Saab does best, like sharp tailoring and intricate embellishments. Saab has never done a fashion collaboration quite like this, translating his signature designs into mass-market pieces. H&M was the righ...

This Indie Designer Will Take the Long Route To Make Fashion She's Proud Of

“I designed my first dress when I was 13 years old,” Tamanna Mullen , founder of Arth Atelier , tells Fashionista. But despite this early interest in fashion, Mullen pursued a business degree after leaving Punjab, India for the U.S. 16 years ago. “The easiest way I can explain that is my upbringing as a South Asian person,” she says, of feeling pressure to study a perceivably serious and respectable subject. Still, the initial vision she had for her career — running her own fashion brand — remained clear. Fashion was part of her upbringing, too, as she came from a culture and family rich in textile knowledge. “Punjab is the hub of textiles and agriculture, and my family were tier-four vendors,” she says. “I’ve always grown up around garments and textiles, and always had a natural curiosity of it.” Mullen paired her curiosity and business degree and entered the world of corporate fashion, working across ...

The 19 Best Beauty Products Fashionista Editors Tried in August

Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. Each month, Fashionista editors try a *lot* of beauty products . And while not every formula we test is a winner, we’re constantly unearthing new favorites. Here, we’ve rounded up our latest hair, skin, fragrance, wellness and makeup discoveries — whether fresh-to-market drops or merely recent additions to our personal routines. As August slipped away into a moment in time (IYKYK), team Fashionista spent the final days of summer refining our beauty routines in preparation for fall’s cooler temperatures (and the non-stop rollercoaster that is New York Fashion Week). August was packed with buzzy makeup launches, including lash-lengthening mascara, transparent tubing brow gel, crease-proof eye shadow, long-lasting color corrector and non-sticky lip gloss. Our editors also upgraded their respective body-care routines with a vanilla-scented moisturizi...

The Doux Is Bringing Textured Hair-Care Education to Roblox

What can diverse hair representation look like in the gaming world? That’s the question The Doux Co-Founder Maya Smith set out to answer when she launched My Salon Empire, a tycoon-style hair salon game now available on Roblox (an online platform that allows users to create avatars and build virtual worlds).  The free game invites Roblox players to manage their own hair salon and serve clients, including completing consultations, shampooing and styling hair (with branded The Doux products, of course), practicing hair-care techniques and hiring staff. As players grow their salons, they can unlock upgrades, expand inventory and even scale to open multiple locations. Users can also visit salons created by other players. Photo: Courtesy of The Doux “It’s a really cool way to bring our customers into The Doux world,” Smith tells Fashionista. “When we started developing it, we thought about how to tell people the story of how The Doux started...

Must Read: CFDA Reveals 2026 Scholarship Fund Winners, Gap Inc. Sees Sales Decline Amid Old Navy Leadership Change

These are the stories making headlines in fashion on Friday. CFDA Reveals 2026 Scholarship Fund Winners The Council of Fashion Designers of America (CFDA) marked the 30th anniversary of its Scholarship Fund this year, drawing nearly 700 applications and awarding scholarships across seven programs (five of which are new this year). The 24 scholarship winners, selected by industry committees from 50 finalists, received between $10,000 and $50,000, along with mentorships and internships at partner brands including Carolina Herrera, Saint Laurent and Tiffany & Co. { CFDA } Gap Inc. Sees Sales Decline Amid Old Navy Leadership Change Gap Inc. reported a 2% sales decline in the second quarter to $3.65 billion, ending a 10-quarter growth streak, driven largely by seasonal misses at Old Navy, where sales fell by 4%. Old Navy will also welcome new leadership , with former Target and JCPenney executive Michael Francis set to become president and CEO on Nov. 2. Francis succeeds H...

ICYMI: Emerging Designers Gain Momentum on Luxury Resale Market, Old Navy Enters Beauty & Erica Choi's Guide to Seoul

In case you missed them, we’ve rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast a pumpkin spice latte in our honor when you’re discussing who did what over your chia seed pudding. Related: Emerging Designers Are Gaining Momentum on the Luxury Resale Market Related: Old Navy Is Getting Into Beauty Related: A Stylish Person’s Guide to Seoul, by Beauty Founder Erica Choi Related: Meet the Meta Alums (and Sisters) Rewriting Brands’ Community Management Playbooks Related: The Emerging Designer Behind Ella Mai’s ‘Do You Still Love Me?’ Tour Wardrobe Related: Weekly Drop Watch: Laifen, Cou Cou x Sandy Liang, Barbour x Anthropologie and More Related: This Emerging K-Beauty Brand’s Body Toner Is Magic for My Eczema-Prone Skin Homepage photo: Courtesy of The RealReal Do you have an emerging brand you want to share with Fashionista readers? Jump...