Between Korea’s powerhouse beauty retailer Olive Young partnering with Sephora and Korean department store Shinsegae unveiling its three-month Hyper Ground pop-up in New York City, the stateside K-beauty boom is showing no signs of slowing down. In the race to tap into the U.S. market’s seemingly insatiable appetite for all things K-beauty, some Korean brands are enlisting Muskat Beauty Inc. — a Los Angeles-based K-beauty curator and distributor founded in 2025 — to help place them on major retail players’ radars. While it may feel like a new K-beauty brand finds a home on an American beauty retailer’s shelves every day, there’s a calculated playbook behind this global expansion. After all, brands cannot merely copy-and-paste their Korea-specific retail strategies onto the U.S. market. This is where Muskat comes in: Founder Daniella Jung and her team of 25 employees mastermind K-beauty brands’ go-to-market strategies across...
Must Read: Aritzia Reports 44% Q2 2027 Revenue Spike, LVMH and Kering Refresh Their Model Protection Guidelines
These are the stories making headlines in fashion on Friday. Aritzia Reports 44% Revenue Spike in Q2 2027 Aritzia shared its Q2 2027 financial results on Thursday, which showed a 44.1% net revenue increase to $1.17 billion. Its U.S. net revenue surged 60.3% to $779.4 million (comprising 66.6% of net revenue), while its Canada net revenue increased 19.8% to $390.4 million (33.4% of net revenue). Its digital channel also displayed a robust performance, as it grew 67.7% to $402.9 million. { Aritzia } LVMH and Kering Refresh Their Model Protection Guidelines Kering and LVMH partnered in 2017 to sign a first joint charter on models’ working conditions, and now, the fashion conglomerates are strengthening their commitments. In the updated guidelines, the minimum age for models to represent adults in fashion shows or photoshoots is now 18 (an evolution of the minimum age set at 16 for LVMH in 2017). It also sets a “strict principle of zero tolerance for a...