Sponsored Story Fans of Netflix’s smash hit “KPop Demon Hunters” (“We’re going up, up, up!”) got to step into the world of HUNTR/X this weekend, thanks to an immersive pop-up experience from Netflix and Walmart, and produced by CNC Agency . The HUNTR/X Night Market took over 45Grand in New York City on Oct. 10 and 11, inviting fans to celebrate Rumi, Mira and Zoey through interactive activations, photo opps, customized merch and seriously cute giveaways. The free experience was part of the brands’ “Let Your Inner HUNTR/X Shine” campaign, bringing the fan-favorite characters into the real world. Fans stopped by the Hunters’ Charm Bar, presented by Mattel, to personalize a “KPop Demon Hunters” keychain with additional charms for their event tote. At the Smile Studio, presented by Colgate, a neon-lined photo booth let fans show off their best pop star smiles and take home printed photo strips to a...
ICYMI: This Distributor Wants to Curate K-Beauty for U.S. Stores, What Buyers Are Buying From the Runways & Seán McGirr Leaves Alexander McQueen
In case you missed them, we’ve rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast a carrot cake latte in our honor when you’re discussing who did what over your cinnamon buns. Related: This K-Beauty Distributor Wants to Be U.S. Retailers’ ‘Best Friend’ for Brand Curation Related: What the Buyers Are Buying From the Spring 2027 Runways Related: Seán McGirr Is Out at Alexander McQueen Related: Buzzy Beauty Ingredient of the Moment: NAD+ Related: Veronica Leoni Leaves Calvin Klein Related: Inside Fine Jewelry’s Growing Battle Against Dupes Homepage photo: Nina Fernandez/Courtesy of Muskat Beauty Inc. Do you have an emerging brand you want to share with Fashionista readers? Jumpstart your business with our affordable digital offerings. * This article was originally published here