HQ: Los Angeles, CA Founder: Alexandra Xuan Social: Instagram / TikTok Category: Cosmetics / Skin Care E-comm: ahyunskin.com Price Range: $21 Hero Product: Matcha Vanilla Glossy Lip Syrup ($21) Stockists: Atelier at Mondrian , Brewgirl at Haus & Waltz , Goodthings at 1Hotel West Hollywood , Laurel Supply , London Beauty , Majesty’s Pleasure , Ora Space , Salt Spa , Sarah Kahn , Skintheory Rx , The Acacia House , The London West Hollywood , The Things We Do , Woodlands Market PR Representation: Alexa Graham How to get in touch: hello@ahyunskin.com Origin Story Ahyun is a premium beauty brand inspired by founder Alexandra Xuan’s personal struggle with fungal acne (malassezia folliculitis). When she realized that most products in the beauty industry included ingredients that triggered her acne (especially lip products) she decided to create what she was missing. Ahyun launched with the Matcha Vanilla Glossy Lip Syrup — a gen...
Must Read: ShopMy Accused of Manipulating Affiliate Commissions, Boohoo Fined $2.7 Million Over Fake Discounts
These are the stories making headlines in fashion on Friday. ShopMy Accused of Manipulating Affiliate Commissions Researcher Ben Edelman is accusing influencer platform ShopMy of pushing retailers to favor its links and cancel commissions owed to rival affiliate networks, departing from the industry’s standard last-click attribution model. ShopMy, now valued at $1.5 billion, has not commented on the claims. The dispute underscores growing competition across the $210 billion affiliate marketing industry as platforms increasingly compete for credit on the same sales. { Business of Fashion /paywalled} Boohoo Fined $2.7 Million Over Fake Discounts France’s consumer watchdog fined British retailer Boohoo €2.3 million ($2.7 million) for deceptive practices, including inflated discounts and mislabeling synthetic products as “leather” or “suede.” Nearly half of the promotions (48%) reviewed were found to be price increases, while an...