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Thursday, March 7, 2019

New video by adidas on YouTube

She Breaks Barriers: More Visibility. Bigger Dreams.
We’re out to level the field. We believe that through sport we have the power to change lives. But there are too many obstacles standing between girls and sports. Research shows that only 4% of sports media coverage in the U.S. is dedicated to women’s sport – adidas is tackling this problem head-on by pursuing equality and representation in the media. We're partnering with Twitter to livestream female high school sports, because when she is seen, she breaks barriers. Together, we can create more opportunity, more access, more visibility. So let’s go. She Breaks Barriers. Help us elevate women in sport at adidas.com/shebreaksbarriers


View on YouTube

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