Somewhere along the rise of social media, as documenting and sharing the highlight reel of our everyday lives became a part of the everyday, many fashion companies shifted gears and repositioned themselves as "lifestyle brands." This goes beyond simply providing products for the 360º of a ... Continue reading * This article was originally published here
A popular way of dressing during a particular time or among a particular group of people. : the business of creating and selling clothes in new styles. : clothes that are popular.