The Next Step to Becoming a Lifestyle Brand? Designing a Place To Live

Somewhere along the rise of social media, as documenting and sharing the highlight reel of our everyday lives became a part of the everyday, many fashion companies shifted gears and repositioned themselves as "lifestyle brands." This goes beyond simply providing products for the 360º of a ...

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Must Read: LVMH and Chanel Link on Sustainability, JVN Hair Sold at Auction

These are the stories making headlines in fashion on Friday. LVMH and Chanel link on sustainabilityDuring an LVMH event centered around sustainability on Thursday, the luxury group announced that it will be cooperating with Chanel to "harmonize corporate and social responsibility reporting and ... Continue reading * This article was originally published here

Foundation Is Seeking Beauty PR Interns & Influencer Marketing Interns In NYC

Foundation is a bi-coastal, beauty brand-building agency with teams in NYC and LA. We provide communications, affiliate marketing, and influencer marketing strategies for the industry’s leading beauty, lifestyle, and wellness brands. Our current client roster includes NARS, Youth To The People, ... Continue reading * This article was originally published here

CFDA and BFC Are Also Now Calling for Change in the Way the Fashion Industry Operates

On Thursday, after two different groups of industry professionals released separate (though thematically similar) open letters calling for a change in the way the fashion calendar operates, the Council of Fashion Designers of America (CFDA) and the British Fashion Council (BFC) released their ... Continue reading * This article was originally published here

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