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Are Over-50 Influencers Brands' Next Big Marketing Opportunity? (Best of 2025)

As 2025 draws to a close, we're revisiting the best stories Fashionista published this year (at least in our editors' opinions). The below was originally published in October. Fashion has always been obsessed with youth. While this is far from the industry's only sin, achieving some semblance of ... Continue reading * This article was originally published here

How Minnetonka Dealt With the Appropriative Stain on Its Famous Moccasins (Best of 2025)

As 2025 draws to a close, we're revisiting the best stories Fashionista published this year (at least in our editors' opinions). The below was originally published in August. When Minneapolis-based shoe brand Minnetonka launched in 1946, the fashion industry wasn't having conversations about ... Continue reading * This article was originally published here

Priah Ferguson's Wardrobe Faves Include Jaded London Jeans, Lots of Skims and a 'Stranger Things'-Inspired Accessory

What's the opposite of gatekeeping? Welcome to "Payment Processing," in which we ask stylish, generally cool people who've tried it all about their favorite fashion and beauty buys. After being introduced on Season 2 of "Stranger Things" as Lucas Sinclair's little sister, Priah Ferguson became an ... Continue reading * This article was originally published here

The 12 Best Beauty Products Fashionista Editors Tried in December

Each month, Fashionista editors try a *lot* of beauty products. And while not every formula we test is a winner, we're constantly unearthing new favorites. Here, we've rounded up our latest hair, skin, fragrance, wellness and makeup discoveries — whether fresh-to-market drops or merely recent ... Continue reading * This article was originally published here

From the First Black Designer on Savile Row to the Met Gala, Ozwald Boateng Is Still Breaking Barriers After 40 Years (Best of 2025)

As 2025 draws to a close, we're revisiting the best stories Fashionista published this year (at least in our editors' opinions). The below was originally published in May. At last night's Met Gala, designers from all different backgrounds and brands presented their sartorial take on the Costume ... Continue reading * This article was originally published here

What Does a Brand Acquisition Really Mean for the Founder's Net Worth? (Best of 2025)

As 2025 draws to a close, we're revisiting the best stories Fashionista published this year (at least in our editors' opinions). The below was originally published in June. The headline heard around the beauty world — that E.l.f. Beauty had acquired Rhode in a $1 billion deal — quickly flooded ... Continue reading * This article was originally published here

Inside Beauty Retailers' Strategies For Discovering the Industry's Emerging Brands

As 2025 draws to a close, we're revisiting the best stories Fashionista published this year (at least in our editors' opinions). The below was originally published in January. Entering a beauty retailer's doors marks a rite of passage for many emerging brands getting their start via budding social ... Continue reading * This article was originally published here