adidas | Our bodies. Our swim.
Who decides what a normal body looks like? Who defines what fit means? Who has a say in the way you look? No one but you. At adidas, we know that no two bodies are alike. No two women swim alike. That’s why our swimwear collection is designed to fit EVERY BODY and empower every woman to own the water. To spread our message, we teamed up with body positivity enthusiasts Jada Sezer, Maya Jama, Chessie King, and Nadya Okamoto. Together we created a real, raw, in your face film that explores their relationship with their bodies and the water. Their capacity to find strength in their own vulnerabilities as an inspiration to let go of insecurities. A reminder that EVERY BODY is perfect, just as they are. Read more on a.did.as/OurBodiesOurSwim Shop collection on http://a.did.as/SH3roSwimCollection
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Who decides what a normal body looks like? Who defines what fit means? Who has a say in the way you look? No one but you. At adidas, we know that no two bodies are alike. No two women swim alike. That’s why our swimwear collection is designed to fit EVERY BODY and empower every woman to own the water. To spread our message, we teamed up with body positivity enthusiasts Jada Sezer, Maya Jama, Chessie King, and Nadya Okamoto. Together we created a real, raw, in your face film that explores their relationship with their bodies and the water. Their capacity to find strength in their own vulnerabilities as an inspiration to let go of insecurities. A reminder that EVERY BODY is perfect, just as they are. Read more on a.did.as/OurBodiesOurSwim Shop collection on http://a.did.as/SH3roSwimCollection
View on YouTube