New video by adidas on YouTube

[FUTURECRAFT] – From Where We Are To What Could Be
FUTURECRAFT is adidas’ incubator for innovations and technologies that we believe will shape the future of sport. It’s our platform for developing “what’s next” and exploring some of the hardest issues facing athletes, sports and the world at large. FUTURECRAFT sets us on a journey to do things that haven’t been done before. Solving problems by hacking, prototyping, breaking, questioning. Wide open to new influences, perspectives, collaborations. Combining ideas and innovations to create real impact for the athlete. Everything FUTURECRAFT we put out is to show where we are headed, the possibilities, the opportunity. This is our journey from where we are to what could be. #FUTURECRAFT

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More Beauty Brands Are Investing in Third-Party Certifications — Is it Worth it?

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We know it's hard to find the right gifts for your loved ones, so we've compiled a ton of fashion and beauty-focused gift guides tailored to a range of interests and budgets. Check out our latest below and find more right here. The category of design-led pet goods for childless millennials has ... Continue reading * This article was originally published here

What Is Your Definition Of Fashion?

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