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New video by adidas on YouTube

[FUTURECRAFT] – From Where We Are To What Could Be
FUTURECRAFT is adidas’ incubator for innovations and technologies that we believe will shape the future of sport. It’s our platform for developing “what’s next” and exploring some of the hardest issues facing athletes, sports and the world at large. FUTURECRAFT sets us on a journey to do things that haven’t been done before. Solving problems by hacking, prototyping, breaking, questioning. Wide open to new influences, perspectives, collaborations. Combining ideas and innovations to create real impact for the athlete. Everything FUTURECRAFT we put out is to show where we are headed, the possibilities, the opportunity. This is our journey from where we are to what could be. #FUTURECRAFT


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