Luna Bronze 's U.S. retail debut has been a decade in the making. The Australian self-tan brand — born from co-founder Maddy Balderson's brush with skin cancer — launched in 2015, and it's been restructuring over the last five years in preparation for global expansion. This February, Luna Bronze entered its first major U.S. retail partnership with Ulta Beauty, marking a key milestone for the brand amid a surging appetite for Australia's body-care innovations. "There's definitely growing global interest in Australian beauty more broadly," Balderson, who's based in Sydney, tells Fashionista. "Australian brands tend to be associated with natural ingredients, simplified routines and a strong awareness of sun safety, which resonates with U.S. consumers." Australian beauty brands like Bondi Sands, Lanolips and Ultra Violette have already made waves across categories in the U.S. market, and the A-beauty space is only rising: In 2025, Australian...
A popular way of dressing during a particular time or among a particular group of people. : the business of creating and selling clothes in new styles. : clothes that are popular.