Anifa Mvuemba's fashion label Hanifa seemed to be on an upward trajectory. It received celebrity endorsement from the likes of Savannah James, Ashley Graham, Quinta Brunson, Megan Thee Stallion, Gabrielle Union and Bella Hadid ; it garnered lots of industry attention, including being named as a finalist in the 2021 CFDA/Vogue Fashion Fund ; and it had a loyal consumer fanbase, as proven by the multiple sold-out drops. Yet in March, Mvuemba announced that she's pausing the brand's production indefinitely. The label became a victim of manufacturing delays, late shipping and disgruntled customers. "Right now, I'm reflecting. I'm protecting what matters to me in this season. And I’m allowing myself to be human in the process. I don’t know exactly what the future of Hanifa looks like at this very moment. And for the first time in 14 years, I’m okay with saying that out loud," Mvuemba told The Cut . Hanifa's fate reveals the uncomfortable truth that someti...
A popular way of dressing during a particular time or among a particular group of people. : the business of creating and selling clothes in new styles. : clothes that are popular.