Listen to the full conversation between Abby Price and Fashionista Staff Writer Catie Pusateri on The Fashionista Network on Spotify. View the original article to see embedded media. Everything changed for Abbode — then a small vintage and dry floral arrangement shop in New York City's Nolita neighborhood — after founder Abby Price dusted off an embroidery machine from the brand's basement for a pop-up event. In one day, Abbode surpassed $5,000 in sales by offering free embroidery with a purchase. (Its previous best-day number was $2,000.) Since then, Abbode has fully shifted gears to focus on personalized embroidery, specializing in waffle pouches, canvas bags, tea towels, cocktail napkins and more. "There's definitely been a trend in personalization and embroidery, but I don't think our styles are going to go out of trend or our colors or our icons," Price said. "It's really just classic things with a twist. You'r...
A popular way of dressing during a particular time or among a particular group of people. : the business of creating and selling clothes in new styles. : clothes that are popular.