What Is Your Definition Of Fashion?

Every July for the past 23 years, the beauty industry has descended on Las Vegas for Cosmoprof North America, the largest beauty trade show in the Americas. There are more than 1,000 brands and exhibitors from more than 100 countries, spanning skin care , nails, hair care , makeup , wellness, packaging and more. The event offers an early look at new brands, new products and some of the biggest innovations in the world. Needless to say, it's where many beauty trends are born. While it's hard to meet every brand and founder in the massive Mandalay Bay Convention Center, we did our best and clocked 20,000+ steps a day going up and down the aisles, swiping on serum, spritzing perfume and getting to the bottom of all the industry chatter. These five trends stood out from the crowd and seem poised to make a big impact over the next year. Skin Healing Numerous bran...

These are the stories making headlines in fashion on Friday. Victoria's Secret Fashion Show Moves to Los Angeles The Victoria's Secret Fashion Show is returning to Los Angeles this fall, marking its first West Coast appearance since 2007. The show has been held in Brooklyn, NY, for the past two years. According to the brand's Instagram, fans can expect "plenty of drama, extravagance, and even more celebrities in attendance." {Fashionista Inbox} Rare Beauty Taps Ella Bright as First-Ever Brand Ambassador Rare Beauty named "Off Campus" star Ella Bright as its first-ever brand ambassador, unveiling the partnership Thursday with a new "Made You Blush" campaign. "I really admire Rare Beauty's dedication to mental health initiatives, which is why this project means so much to me," Bright said in a statement. The campaign debuted across Rare Beauty's social channels this week, teasing her involvement. {Fashionista Inbox} Italian Po...

Sponsored Story About Us: Sandrine Charles Consulting is a boutique communications and consulting agency focused on Fashion, Lifestyle and Beauty clients. Led by veteran Communications Strategist Sandrine Charles, the company was formed to create one-on-one consulting and agency offerings specializing in fashion and lifestyle communications, events, celebrity and influencer engagement. The agency’s work centers around brands we have a great affinity for and championing emerging brands which are rooted in fashion, lifestyle, accessories but most importantly, culture. The company’s output focus surrounds communications outreach, event planning, management, brand partnerships and seeding. The agency is based in New York, NY with a showroom / office in Los Angeles, CA. Open Position We are seeking a highly organized, proactive Assistant to support both the Founder and the w...

In case you missed them, we've rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast a strawberry matcha in our honor when you're discussing who did what over your fruit salad. Related: Olivier Rousteing Is Rabanne's New Creative Director Related: Slate Swim Founder Sells Brand in 7-Figure Deal Related: Mia Calabrese's Go-to Beauty Hack? Putting Nipple Cream on Her Lips Related: Inside Foot Locker's Scaling Strategy for Smaller Sneaker Brands Related: This Aesthetics Expert Thinks At-Home Laser Hair Removal Devices Are a Scam Related: Sun-Protective Clothing Is Actually Chic Now Related: Fashion Insiders Get Real About Burnout, Understaffing and Discrimination in the Workplace Related: 'The Odyssey' Press Tour Puts a High Fashion Spin on Greek Mythology Related: Weekly Drop Watch: Hailey Bieber x Gap, Repetto x Birkenstock, Kosas and More Related: Influxious, a New Nigerian-Inspired Fragrance Brand, ...

These are the stories making headlines in fashion on Thursday. The Brands Who Won the World Cup The FIFA World Cup, along with the global branding frenzy surrounding the event, comes to a close on July 19. Success is relative to a brand's objective, but from a social media perspective, Adidas came out on top. According to CreatorIQ, Adidas generated an earned media value (EMV) of $48.9 million from 6,700 posts and almost 3,000 creators between June 1 and June 21. Nike landed on $28.9 million EMV from 4,400 posts and 1,900 creators. { Vogue Business /paywalled} Kate Spade New York Names New Chief Marketing Officer Kate Spade New York has appointed Allison Badea as its new chief marketing officer. Badea succeeds Kaisy O'Reilly, who held the role on an interim basis. Badea most recently served as the head of global brand experience at Maybelline New York, and previously held positions at Giorgio Armani Beauty U.S., Kiehl's, Lancôme and Biotherm. { WWD /paywalled} Recycli...

Even for a category as innovative as the sneaker world, the mainstream heavyweights — Nike , Puma, Adidas and the like — still dominate social conversations and take up major shelf space. Yet that hasn't stopped a wave of smaller brands from competing to gain momentum in the market, and retailers are capitalizing on the moment. The latest example comes this week, with Foot Locker set to become the exclusive U.S. retail launch partner for Salomon , effective July 19. Though the Amor Sports-owned brand has been around for decades, in recent years it's picked up traction thanks to its fashionable yet high-performance styles, celebrity endorsement and buzzy collaborations with fashion labels like MM6 Maison Margiela and Sandy Liang . For Foot Locker, it was the perfect brand with which to join forces, per Michelle Wang, SVP and chief merchant at the retailer. "I think you see it all over the feet on the streets in New York City," she tells Fashionista. But Salomon is...

Slate Swim , a minimalist swimwear label based in Los Angeles, officially has a new owner. However, rather than selling to a private equity firm or conglomerate looking to expand its portfolio, Founder Jessica Liao Mayers sold her brand in a "seven-figure" deal to an independent buyer named Natalie Wisniewski on Monday. (Mayers declined to comment further on the financial terms of the deal.) Mayers was just 21 years old when she founded Slate Swim in 2015 with $300 and a goal of filling the swimwear industry's gap for sleek, minimalist designs. Since then, Mayers has scaled the brand while remaining independent as celebrity fans like Kylie Jenner and Camila Cabello helped drive popularity. In Slate Swim's early days, Mayers was adamant that she would never sell it, but upon the label's 10-year anniversary, she realized she was ready for her next chapter. "I truly just felt so at peace and like I put in my time and this is its own thing now," she tells...

The fashion job market is in a state of flux — and for those fortunate enough to be employed at all in 2026, workplace culture and dynamics are rapidly changing. After years of layoffs, restructuring and shifting consumer habits alongside economic volatility and the rise of AI , workers across the industry are navigating an uncertain landscape. At the beginning of 2026, more than 500 industry professionals generously (and anonymously) filled out our annual fashion workplace survey, sharing their titles, salaries and experiences navigating the job market. In Fashionista’s 16-page Inside the Fashion Workplace Report , available to download below, you’ll get a comprehensive picture of industry pay, satisfaction, burnout and the forces reshaping how fashion professionals work today. A Sneak Peek Ima...

HQ:  Los Angeles, CA Founders:  Tina Mui and Jade Wong Social: Instagram Category: Hair Care E-comm: awarehair.com Price Range:  $55-60 Hero Product: 9·1 Professional Scalp Care Shampoo ($55) Stockists: C.O. Bigelow , The Maya Salon PR Representation: Jennifer McNicholl Consulting Inc. How to get in touch: Contact form Origin Story Aware Hair was born from a deeply personal need: to bridge the gap between scalp health and salon-quality hair care . Founded by Tina Mui, a master stylist and trichologist of 40+ years, and her daughter Jade Wong, the brand is rooted in both professional expertise and lived experience. Mui began rethinking traditional salon formulas after losing two close colleagues to cancers linked to prolonged chemical exposure, prompting a shift toward safer, more intentional formulations. At the same time, Wong was navigating her own scalp challenges, including hair shedding and psoriasis — quickly discovering that most products forced a compromise between scalp ...

These are the stories making headlines in fashion on Friday. Phia Accused of Wrongfully Claiming Sales Credits Phoebe Gates' startup Phia has allegedly been wrongfully claiming credit for online sales it didn't drive. Bloomberg, Capital One Shopping and independent researcher Ben Edelman tested the app and discovered that Phia silently opens a background tab and links its own affiliate code, allowing it to wrongfully claim commission on sales. A Phia spokesperson acknowledged the violation, stating that it has now been fixed. { Bloomberg /paywalled} How Meme Culture Is Infiltrating the Couture Runways Courtiers like Robert Wun, Viktor & Rolf and Jean Paul Gaultier's Duran Lantink are embracing extreme, unwearable fashion as a means to go viral. The approach reflects a greater industry shift in how couture clients are attracted to conversation-starting pieces. "After all, in the circus that shows have become, increasingly the customer seems beside the point. It...

In case you missed them, we've rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast an iced black coffee in our honor when you're discussing who did what over your omelette. Related: What Fashionista Editors Are Shopping From the Nordstrom Anniversary Sale Related: Lang Opens New L.A. Flagship Spotlighting AAPI-Founded Fashion Brands Related: Celebrity Stylist Erin Walsh Says Personal Style Starts With One Question Related: A Stylish Person's Guide to São Paulo, by Patricia Bonaldi Related: After Fleeing War, This Ukrainian Designer Found Freedom in Knitwear Related: Why We're All Dressing Like It's (the Y2K  Version of) the Medieval Ages Again Related: How Amanda Uprichard Independently Scaled Her Occasionwear Brand Over Nearly 20 Years Related: The Art of Formulating Gen Alpha Body Care Related: Weekly Drop Watch: Khy x Frankies Bikinis, FP Movement x Asics, Real Techniques x Kelli Anne Sewell and More Ho...

The body-care category is enjoying its "skinification" moment, eschewing simple scented creams for "facial-grade" formulas packed with ceramides and actives. Gen Alpha consumers (or social media-savvy 8- to 15-year-olds who boast $95 billion in spending power, according to DKC ) are increasingly tapping into all things body care, as seen in these so-called " Sephora kids" descending upon the skin-care aisles. But, in light of Gen Alpha skin-care enthusiasts flocking to anti-aging creams and retinols years before their first wrinkle even materializes, how can body-care brands formulate products that work with — rather than against — these tweens' growing skin? "Children's skin is biologically different from adult skin," Dr. Tiffany Libby , a Rhode Island-based double board-certified dermatologist and Mohs surgeon, tells Fashionista. "It has a more delicate barrier and can be more susceptible to irritation." Thanks to their...

Even if you don't know Erin Walsh, you've seen her work. She styles the most talked-about celebrities, including Selena Gomez , Mindy Kaling, Kerry Washington and Anne Hathaway, who is currently turning heads on "The Odyssey" press tour. Walsh is now also an entrepreneur and author. Her first book, "The Art of Intentional Dressing: Your Essential Style Guide for Manifesting a Magnetic Life," was published by HarperOne in May (and includes a foreword by Hathaway). As if she's not busy enough, Walsh teamed up with luxury lifestyle and concierge platform Velocity Black as an official partner to create exclusive fashion experiences for its members through curated styling sessions and fashion programming. To celebrate the World Cup, she created a shoppable capsule in partnership with Moda Operandi, inspired by how fashion shows up around the game (complete with a limited-edition collection of hand-painted Marc Jacobs World Cup Tote Bags). ...

The fashion and beauty industries are filled with interesting people from all over the world who have great taste — the types you can rely on for excellent travel recommendations. So, we’re asking them about their favorite food, shopping and wellness spots in their cities. Consider  this series  your fashion and beauty person’s guide to travel. It only takes a quick glance at Patricia Bonaldi's brand, PatBo, to see just how much her Brazilian heritage informs her artistry. Season after season, the label showcases its cultural pride through distinct handcrafted details, bold colors and sensual silhouettes. Fourteen years in, PatBo has evolved into an internationally beloved name — shown regularly at New York Fashion Week and worn by celebrities including Beyoncé , Olandria, Suki Waterhouse, Chloe Bailey and Selena Gomez . But its Brazilian core hasn't changed even a little bit. Bonaldi has an especially strong tie to the vibrant city of São Paulo. It's where PatBo opened ...

Sponsored Story Company Description [édité] is a multi-label agency and premier destination showroom based in New York City. We represent a curated portfolio of both emerging and established designers, offering a forward-thinking mix of luxury and contemporary ready-to-wear and accessories. Our team partners closely with each brand to build tailored, strategic sales plans for the U.S. market. Role Description [édité] is seeking an experienced Freelance Showroom Sales Representative to join our team for the upcoming Coterie trade show from September 9 to September 11 in New York. This is a freelance, on-site role ideal for a seasoned sales professional with strong relationships in the U.S. fashion retail landscape and a deep understanding of the contemporary and luxury market. Key Responsibilities Conduct in-person sales appointments with top-tier buyers at Coterie Present collections with a clear, strategic sales approach tailored to each retailer Manage order entry at show Supp...

These are the stories making headlines in fashion on Wednesday. Nike Tops Q4 Revenue Forecasts Nike 's fourth-quarter revenue edged past Wall Street estimates, coming in at $10.97 billion, versus the $10.86 billion analysts had expected. The results offer some reassurance to CEO Elliott Hill, who has been working to reposition Nike and rebuild relationships with wholesale retailers (initially strained by former CEO John Donahoe's direct-to-consumer strategy). "In fiscal 2026, we took decisive actions to strengthen the foundation of Nike Inc. and reposition our business for long-term growth," said Hill in a statement. That said, investors have grown increasingly impatient with the nearly two-year turnaround, and Nike's stock has fallen 35% so far this year. { Nike } Inside CPG Brands' Revamp Strategy Loonen water, Doctor Stolberg's tea and David Protein are among a new wave of consumer packaged goods (CPG) brands gaining traction through fashion-forward p...

HQ:  London, England Founders:  Sophia Chiang and Michael Walsh Social: Instagram Category: Eyewear E-comm: greenwichsocialclub.com Price Range:  $150+ Hero Product: Ciren Tortoise ($150) Stockists: N/A PR Representation: In-house How to get in touch: Web form Origin Story Greenwich Social Club was founded by Sophia Chiang and Michael Walsh in 2025 to create stylish yet fairly priced eyewear for the modern "booked-and-busy" urbanite looking for timeless styles that effortlessly transition from desk to dinner. The brand prides itself on small-batch, luxury production, crafting everything by hand from deadstock materials and takes inspiration from '90s minimalist runways. * This article was originally published here

These are the stories making headlines in fashion on Thursday. Megan Thee Stallion Is Launching Fragrance Photo: Courtesy of Megan Thee Stallion On Wednesday, Megan Thee Stallion announced her entrance into the fragrance space with Hot Girl Summer Eau de Parfum . Developed in partnership with Coty , the fragrance features notes of creamy coconut milk, orchid blooms and warm vetiver oil. Retailing for $84 (90 ml) and $29 (10 ml), Hot Girl Summer Eau de Parfum will be available for early-access purchase on July 5 at ulta.com and  megantheestallion.com . The fragrance then launches online on July 8, followed by its arrival in Ulta stores on July 11. {Fashionista inbox} Chanel Acquires Shirtmaker Charvet Chanel has acquired Charvet, the oldest French shirtmaker first founded in 1838. The luxury house bought the historic brand "to support, over the long ...

In case you missed them, we've rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast an orange juice in our honor when you're discussing who did what over your bacon, egg and cheese. Related: Here's the New York Fashion Week Spring 2027 Preliminary Schedule Related: It’s Getting Harder for Small Beauty Brands to Scale Related: The 16 Best Beauty Products Fashionista Editors Tried in June Related: Fashionista's June Shopping List: 21 Items Our Editors Love Related: Inside Maison Louis Marie's Dreamy New Los Angeles Flagship Related: Even Gabrielle Union Can't Resist a TikTok Beauty Buy Related: DermAngelo Thinks More People Need a 'Sun Protection Strategy' Related: This Beauty Founder Says the Industry Doesn't Need More Copycats Homepage photo: Dia Dipasupil/Getty Images Fashionista's audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media fo...

Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. Susan Yara has worn almost every hat in the beauty industry. After graduating from the University of New Mexico with a degree in journalism, she worked as a broadcast reporter and beauty editor (hey, girl!). From there, she successfully pivoted to content creation, building a loyal following through her educational YouTube channel Mixed Makeup. If you were deep into beauty YouTube between 2014 and 2019, you couldn't miss her. In 2019, Yara pivoted again — something the Seoul, Korea-born, New Mexico-raised entrepreneur is great at. She founded ingredient-focused skin-care brand Naturium alongside beauty incubator The Center. In 2023, Naturium sold to E.l.f. Beauty for a reported $355 million, making her one of the first-ever beauty creators to successfully build and sell a brand at that scale. This past May, Yara continued to build her portfolio by (re)launching fragrance-forw...