What Is Your Definition Of Fashion?

HQ:  New York Founder:  Julia Kurzawa Social: Instagram Category: Womenswear E-comm: wildchild.nyc Price Range:  $235-$5,000 Hero Product: Embossed Leather Fringe Jacket ($1,395) PR Representation: Posh Management LA How to get in touch: info@wildchild.nyc Origin Story Founded in New York in 2022, W!LDCH!LD creates statement pieces for women who embrace individuality. Known for bold outerwear, sculptural silhouettes and exceptional natural materials, the brand designs clothing that is meant to be remembered. Rather than following trends , W!LDCH!LD focuses on creating collectible garments with lasting relevance. Each piece is produced in limited quantities and designed to become the focal point of a wardrobe. The result? "A distinctive point of view that balances glamour, confidence and craftsmanship with a strong sense of personal expression." * This article was originally published here

Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. At this point, the U.S. government should officially rename "summer" as "Megan Thee Stallion's season." After all, by a show of hands, how many of us now casually refer to the months from June through August as "hot girl summer," courtesy of the award-winning rapper? Megan Thee Stallion certainly hasn't been shy about capitalizing on the snappy catchphrase, having first released a self-designed swimwear line in 2025. Now, she's bringing the heat to the fragrance world with the launch of her   Hot Girl Summer Eau de Parfum . "It's fun, sexy and Megan Thee Stallion in a bottle," she says of the scent. Its concept is summertime in a bottle, defined by notes of creamy coconut milk, orchid blooms and warm vetiver oil. Ahead, the artist dishes more about her first-ever fragrance, as well as shares her most romantic scent, favorite ...

If you've ever been scrolling TikTok and landed on a Live, it can be a little jarring. Why is everyone yelling? Are these products actually legit? (Usually, yes.) The world of live shopping is vast, and TikTok is just one part of it, albeit a big one. U.S. livestream e-commerce sales hit $14.64 billion in 2025 after a nearly 50% growth surge. Brands know they need to be in the space but the problem is, how? Marketing and sales teams are stretched thin. Budgets are tight. The top beauty brands on TikTok Shop are part of huge companies, such as Medicube, Tarte Cosmetics and Phlur. How are indie brands with small marketing budgets and a skeleton crew supposed to keep up? We spoke with live shopping experts, brand founders and marketing executives to find out exactly how they're making it work. Community Comes Before Conversion Sales are obviously important, but real numbers can take time. Many brands look at a live-selling platform as a community-building channel instead of jus...

Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. In spite of (warranted) dermatologist fist-shaking, Gen Z is still tanning. TikTok is inundated with poolside videos of young creators flaunting bikini tan lines and promoting "base tans" (which, spoiler alert, are a myth). So-called "tanmaxxers" — or Larry the Lobster variants — are religiously tracking the UV index to map out peak times to bake in the sun. In fact, a particularly concerning statistic came out of a 2024 American Academy of Dermatology survey : 28% of Gen Z respondents said getting a tan was more important to them than preventing skin cancer. The sun-care industry has long been up against a formidable tanning culture — and now sunscreen fearmongers and MAHAs favoring beef tallow over dermatologist-approved SPFs — but how can independent brands cut through the online chatter around chasing a high UV index and resonate with Gen Z beauty consume...

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The first sign that summer is coming to an end has arrived: September fashion week calendars. The Spring 2027 women's ready-to-wear schedules for the "Big 4" — New York, London, Milan and Paris — are all here. See each of the lineups via the links below. Related: Here's the New York Fashion Week Spring 2027 Preliminary Schedule Related: Here's the London Fashion Week Spring 2027 Schedule Related: The Milan Fashion Week Spring 2027 Provisional Schedule Is Here Related: See the Provisional Schedule for Paris Fashion Week Spring 2027 Do you have an emerging brand you want to share with Fashionista readers? Jumpstart your business with our affordable digital offerings. * This article was originally published here

In case you missed them, we've rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast a cappuccino in our honor when you're discussing who did what over your apple cinnamon bread. Related: Kate Spade's Next Creative Director Is Jonathan Saunders Related: Vittoria Ceretti Is Shopping Etsy Graphic Tees, Armani Blush and Aquaphor Related: The 5 Biggest Beauty Trends We Saw at Cosmoprof 2026 Related: Here's the London Fashion Week Spring 2027 Schedule Related: The Milan Fashion Week Spring 2027 Provisional Schedule Is Here Related: See the Provisional Schedule for Paris Fashion Week Spring 2027 Related: A Highly Credentialed Derm Says to 'Save your Money' Rather Than Use These Trendy Skin-Care Ingredients Related: Which Fashion Jobs Pay the Most? Related: Alohas Lands in Los Angeles With Its First West Coast Store Related: Weekly Drop Watch: Vettese x Skims, Aritzia x Juilliard, Higher Dose and More Homepage ...

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Barcelona-based footwear brand Alohas — the creator of those viral flats all over your FYP — has opened its first Los Angeles location at 1410 Abbot Kinney Blvd. in Venice, marking another step in its U.S. expansion after entering the market with a New York City store in 2025. The footwear label also has locations in London, Paris, Copenhagen, Milan, Amsterdam, Barcelona and Madrid. Founder and CEO Alejandro Porras told Fashionista that L.A. has always been one of Alohas' strongest markets, so a brick-and-mortar store made sense. "We believe retail should follow where the community already exists," he said via email. "Beyond that, L.A. is one of the world’s leading cultural references for fashion and style. Being present there is an important milestone as we continue building Alohas into a global brand." Of course, there's also the fact that Angelenos love a comfortable shoe, especially one that's more "sustainably" made (more on that in a m...

Kate Spade New York has appointed Jonathan Saunders as its new executive creative director, effective Aug. 26. The Central Saint Martins grad was most recently chief creative officer of & Other Stories, and has more than 20 years of experience at companies including Alexander McQueen , Diane von Furstenberg , Calvin Klein , Tiffany & Co. and Pucci . He also oversaw his own namesake line from 2003 to 2015 . Saunders is bringing his take on modern femininity to the Tapestry-owned brand, overseeing product design and visual identity, per a press release . He reports to Kate Spade Brand President and CEO Eva Erdmann, who joined the company in 2024 and spearheaded the splashy Gen Z-focused fall campaign featuring Ice Spice, Charli D’Amelio, Laufey and Reign Judge. Erdmann shared her excitement about Saunders' appointment and Kate Spade's ongoing refresh on LinkedIn . "The best creative directors don't reinvent beloved brands. They listen to them and connect their ...

Every July for the past 23 years, the beauty industry has descended on Las Vegas for Cosmoprof North America, the largest beauty trade show in the Americas. There are more than 1,000 brands and exhibitors from more than 100 countries, spanning skin care , nails, hair care , makeup , wellness, packaging and more. The event offers an early look at new brands, new products and some of the biggest innovations in the world. Needless to say, it's where many beauty trends are born. While it's hard to meet every brand and founder in the massive Mandalay Bay Convention Center, we did our best and clocked 20,000+ steps a day going up and down the aisles, swiping on serum, spritzing perfume and getting to the bottom of all the industry chatter. These five trends stood out from the crowd and seem poised to make a big impact over the next year. Skin Healing Numerous bran...

These are the stories making headlines in fashion on Friday. Victoria's Secret Fashion Show Moves to Los Angeles The Victoria's Secret Fashion Show is returning to Los Angeles this fall, marking its first West Coast appearance since 2007. The show has been held in Brooklyn, NY, for the past two years. According to the brand's Instagram, fans can expect "plenty of drama, extravagance, and even more celebrities in attendance." {Fashionista Inbox} Rare Beauty Taps Ella Bright as First-Ever Brand Ambassador Rare Beauty named "Off Campus" star Ella Bright as its first-ever brand ambassador, unveiling the partnership Thursday with a new "Made You Blush" campaign. "I really admire Rare Beauty's dedication to mental health initiatives, which is why this project means so much to me," Bright said in a statement. The campaign debuted across Rare Beauty's social channels this week, teasing her involvement. {Fashionista Inbox} Italian Po...

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In case you missed them, we've rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast a strawberry matcha in our honor when you're discussing who did what over your fruit salad. Related: Olivier Rousteing Is Rabanne's New Creative Director Related: Slate Swim Founder Sells Brand in 7-Figure Deal Related: Mia Calabrese's Go-to Beauty Hack? Putting Nipple Cream on Her Lips Related: Inside Foot Locker's Scaling Strategy for Smaller Sneaker Brands Related: This Aesthetics Expert Thinks At-Home Laser Hair Removal Devices Are a Scam Related: Sun-Protective Clothing Is Actually Chic Now Related: Fashion Insiders Get Real About Burnout, Understaffing and Discrimination in the Workplace Related: 'The Odyssey' Press Tour Puts a High Fashion Spin on Greek Mythology Related: Weekly Drop Watch: Hailey Bieber x Gap, Repetto x Birkenstock, Kosas and More Related: Influxious, a New Nigerian-Inspired Fragrance Brand, ...

These are the stories making headlines in fashion on Thursday. The Brands Who Won the World Cup The FIFA World Cup, along with the global branding frenzy surrounding the event, comes to a close on July 19. Success is relative to a brand's objective, but from a social media perspective, Adidas came out on top. According to CreatorIQ, Adidas generated an earned media value (EMV) of $48.9 million from 6,700 posts and almost 3,000 creators between June 1 and June 21. Nike landed on $28.9 million EMV from 4,400 posts and 1,900 creators. { Vogue Business /paywalled} Kate Spade New York Names New Chief Marketing Officer Kate Spade New York has appointed Allison Badea as its new chief marketing officer. Badea succeeds Kaisy O'Reilly, who held the role on an interim basis. Badea most recently served as the head of global brand experience at Maybelline New York, and previously held positions at Giorgio Armani Beauty U.S., Kiehl's, Lancôme and Biotherm. { WWD /paywalled} Recycli...

Even for a category as innovative as the sneaker world, the mainstream heavyweights — Nike , Puma, Adidas and the like — still dominate social conversations and take up major shelf space. Yet that hasn't stopped a wave of smaller brands from competing to gain momentum in the market, and retailers are capitalizing on the moment. The latest example comes this week, with Foot Locker set to become the exclusive U.S. retail launch partner for Salomon , effective July 19. Though the Amor Sports-owned brand has been around for decades, in recent years it's picked up traction thanks to its fashionable yet high-performance styles, celebrity endorsement and buzzy collaborations with fashion labels like MM6 Maison Margiela and Sandy Liang . For Foot Locker, it was the perfect brand with which to join forces, per Michelle Wang, SVP and chief merchant at the retailer. "I think you see it all over the feet on the streets in New York City," she tells Fashionista. But Salomon is...

Slate Swim , a minimalist swimwear label based in Los Angeles, officially has a new owner. However, rather than selling to a private equity firm or conglomerate looking to expand its portfolio, Founder Jessica Liao Mayers sold her brand in a "seven-figure" deal to an independent buyer named Natalie Wisniewski on Monday. (Mayers declined to comment further on the financial terms of the deal.) Mayers was just 21 years old when she founded Slate Swim in 2015 with $300 and a goal of filling the swimwear industry's gap for sleek, minimalist designs. Since then, Mayers has scaled the brand while remaining independent as celebrity fans like Kylie Jenner and Camila Cabello helped drive popularity. In Slate Swim's early days, Mayers was adamant that she would never sell it, but upon the label's 10-year anniversary, she realized she was ready for her next chapter. "I truly just felt so at peace and like I put in my time and this is its own thing now," she tells...