What Is Your Definition Of Fashion?

HQ:  San Francisco, CA Founders:  Hau Yeung and Erin Choi Social: Instagram Category: Hand Care E-comm: gemibeauty.com Price Range:  $12-$60 Hero Product: Hand Sanitizer + Serum ($12) Stockists: Amazon , Anthropologie , Hart PR Representation: Avant Collective How to get in touch: hello@gemibeauty.com Origin Story Launched in 2025, Gemi is a luxury hand-care brand inspired by K-beauty skin care , fine fragrances and the belief that your hands deserve more. Its first product is a hybrid hand sanitizer serum infused with premium facial skin-care ingredients to hydrate and boost the skin barrier — delivered in a collection of luxurious scents. * This article was originally published here

These are the stories making headlines in fashion on Friday . Reformation Files for IPO Los Angeles-based womenswear brand Reformation has filed for an initial public offering, seeking to capitalize on $507.1 million in 2025 revenue. The company, backed by private equity firm Permira since 2019, has built a successful direct-to-consumer and retail model around contemporary fashion. This IPO filing signals a trend as luxury consumption weakens, and elevated design at accessible prices is gaining share. { WWD /paywalled} The Aesop Queer Library Returns The Aesop Queer Library returns June 26-28 in partnership with the American Civil Liberties Union Foundation, expanding to seven U.S. cities: New York, Los Angeles, San Francisco, Miami, Austin, Chicago and Philadelphia. The initiative, now in its sixth year, has distributed more than 115,000 books by LGBTQIA2S+ authors worldwide, offering free titles to visitors across select Aesop retail locations. This year's collection spans mult...

In case you missed them, we've rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast a caramel macchiato in our honor when you're discussing who did what over your Greek yogurt bowl. Related: Julien Dossena Has Left Rabanne Related: Sonia Kashuk Is Back in Beauty With a New Hair-Care Brand Related: Sunnei Founders Loris Messina and Simone Rizzo Are Moschino's New Creative Directors Related: Khloé Kardashian Says Sweat Is the Most Romantic Scent Related: How Abbode's Abby Price Is Steering the Personalization Trend Related: Why Mid-Priced Beauty Brands Are Feeling the Squeeze Related: Jackie Asamoah's Shopping List Includes a New Schiaparelli Bag and Saint Laurent Heels Related: New York City's IYKYK Facialist Loves Exosomes and Thinks You Might Not Need Tretinoin Related: Zendaya’s ‘Spider-Man’ Press Tour Looks Range From a $35 EBay Score to Vintage Versace Related: The Los Angeles-Based Label Making ...

Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. When I saw capris trending again , on the likes of L.A. cool girls Kendall Jenner and Hailey Bieber , my first thought was Kelly Kapowski and Jessie Spano roaming the halls of Bayside High. (Yes, I'm a "Saved by the Bell" kind of millennial.) But then I got a simple black pair and started incorporating them into my 2026 wardrobe to surprising delight. It turns out, we don't need to be afraid of this particular cyclical trend, and fashion experts agree. "The greatest thing about fashion is that trends always come back," says Jaz Gandhi, a Los Angeles-based fashion stylist , and one-half of styling duo Jaz + Sarah . "Don’t be afraid to embrace pieces that you wore 10 to 15 years ago. That's the beauty of fashion." Fellow L.A.-based celebrity stylist Austin Niesner agrees: "When styled correctly, they feel effortless and pair easily wit...

Listen to the full conversation between Abby Price and Fashionista Staff Writer Catie Pusateri on The Fashionista Network on Spotify. View the original article to see embedded media. Everything changed for Abbode — then a small vintage and dry floral arrangement shop in New York City's Nolita neighborhood — after founder Abby Price dusted off an embroidery machine from the brand's basement for a pop-up event. In one day, Abbode surpassed $5,000 in sales by offering free embroidery with a purchase. (Its previous best-day number was $2,000.) Since then, Abbode has fully shifted gears to focus on personalized embroidery, specializing in waffle pouches, canvas bags, tea towels, cocktail napkins and more. "There's definitely been a trend in personalization and embroidery, but I don't think our styles are going to go out of trend or our colors or our icons," Price said. "It's really just classic things with a twist. You'r...

Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. What’s the opposite of gatekeeping? Welcome to “ Payment Processing ,” in which we ask stylish, generally cool people who’ve tried it all about their favorite fashion and beauty buys. Since uploading her first YouTube video in 2009, Jackie Asamoah (known online as Jackie Aina) has been a source of inspiration for an entire generation of beauty and fashion lovers. Seventeen years later, her career has continued to flourish, including the launch of her candle and fragrance brand, Forvr Mood, in 2020. But what remains the same? Her impeccable taste. "My personal style is a mix of elements," she tells Fashionista. It has to be "sexy" ("either the titties are out or the legs are out"), "figure flattering" and "consistent." Having worn everything from Oscar de la Renta to Luar to Christian Siriano, she calls out Sergio Hudson and LaQuan S...

For years, beauty’s middle tier occupied a relatively comfortable position: more elevated than drugstore, less intimidating than prestige and priced just high enough to suggest quality without alienating the average shopper. But as mass brands improve formulas and prestige brands continue to sell aspiration, that middle ground has become increasingly difficult to maintain. Today, brands priced roughly between $20 and $40 are being forced to answer a sharper question: What, exactly, makes them worth it? Value Beyond Price Saint Jō Founder and CEO Allyse Cirillo sees that shift clearly, but she thinks mid-tier brands have consumers' attention right now. “The beauty market is becoming increasingly polarized between low-cost mass and ultra-luxury prestige, and what we’re seeing is a growing consumer who wants something in the middle,” she says. “She wants products that feel luxurious, safe and thoughtfully formulated, but still accessible enough to become part of her daily ritual.” T...