What Is Your Definition Of Fashion?

A version of this story was originally published in 2022. Thanks to a seemingly constant procession of historic cultural and macroeconomic events — from pandemics, trade disruptions and inflation surges, to the rise of Gen Z and new technology — the fashion industry is changing faster than ever. One byproduct of this is a job market that looks pretty different today than it did a few years ago . As technology revolutionizes the way we shop and consume information, some of the fastest-growing fashion companies are starting to look and act more like tech companies . The National Retail Federation (NRF) and Forrester Research recently predicted that, by 2029, 29% of total U.S. retail sales will come from e-commerce. Their study also found that 45% of retail business and tech professionals, whose companies prioritize customer experience, said that "adding or improving digital experiences was a key action for them." Innovation is happening faster than ever, brands are inves...

In the age of AI shopping agents, finding a human touch is becoming increasingly rare. ChatGPT is working on positioning itself as a destination for personalized shopping recommendations , while major brands like Gap and Ralph Lauren (among many others) have embraced their own AI assistants. Leading affiliate marketing platform ShopMy is approaching things a little differently. Rather than churning out another AI agent, it's introducing Noir, a concierge personal shopping experience connecting consumers with real human curators. Launching on Wednesday, Noir allows shoppers to receive personalized recommendations across product categories, essentially functioning as a "personal shopper in your pocket," ShopMy Co-founder Tiffany Lopinsky tells Fashionista. Consumers can send in prompts ("I need a floor-length gown for a black-tie wedding ," for example) that are routed to ShopMy's personal shoppers, who are called "curators" in the platform...

"The fresher the better" is a guiding principle most of us follow when it comes to what we eat and drink. But is that also the case when it comes to skin care ? Yes, according to the people behind "freshly made" skin-care brands like Exponent, Skinome and Skin at Peace. Unlike typical skin-care companies, these "fresh" brands create ointments, ampules and salves in small batches to retain potency of active ingredients — antioxidants, vitamins and botanical extracts — that tend to degrade over time, often without the use of preservatives common in standard skin care. While the FDA doesn't require cosmetics to have specific shelf lives or expiration dates on labels, the industry standard is that unopened skin-care products generally last two to three years, while opened products should be used within six months to a year. Conversely, freshly made, preservative-free skin-care needs to be used with much more urgency, usually within two to six months. W...

Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. Fashion Launches Alo's New Sneaker Alo expanded its sneaker range with the launch of the Alo Trail, a "high-performance silhouette engineered for multi-terrain movement through different worlds," per a press release. The style marks the brand's fourth sneaker offering. Available in three neutral colorways, it retails for $295. Get it at aloyoga.com . Levi's x Bode Photo: Courtesy of Bode Levi’s and New York–based American luxury label Bode dropped a limited-edition collaboration on Friday, "blending personal storytelling with classic American denim ." Designed by Emily Adams Bode Aujla, the Levi's x Bode Barrel Racer Jean "draws inspiration from her childhood memories and her childhood pony named Checkers, a retire...

These are the stories making headlines in fashion on Friday. Stefano Gabbana Isn't Exiting Dolce & Gabbana Stefano Gabbana has stepped down from his management positions in the Dolce & Gabbana group, but contrary to earlier reports, he has not ceased his creative activities. Effective as of Jan. 1, 2026, Gabbana has resigned from his positions within Dolce & Gabbana Holding Srl, Dolce & Gabbana Trademarks Srl and Dolce & Gabbana Srl, the company clarified. { Vogue Business /paywalled} Jo Malone Responds to Estée Lauder Companies Lawsuit Estée Lauder Companies issued high court proceedings against Jo Malone and Zara U.K. for using Malone's name on certain products, and now Malone has responded via an Instagram video . Malone explains her side of the story, noting that her professional relationship with Zara began seven years ago and that they have gone "above and beyond" to ensure the fragrances they collaborated on were clearly from Malone, the ...

In case you missed them, we've rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast an iced cold brew in our honor when you're discussing who did what over your banana bread. Related: See All the Winners From the Fashion Trust U.S. 2026 Awards Related: Samyra Miller Is Shopping Crop Tops and Alpine Butterfly Swimwear This Spring Related: Why Beauty Brands Are Cutting SKUs Instead of Launching More Related: How Can Gen Alpha Beauty Brands Successfully Age Up With Their Consumers? Related: How Fashion and Beauty Brands Are Activating at Coachella 2026 Related: The 39 Best Indie Beauty Products to Shop During the Sephora Sale Related: Carolyn Bessette Kennedy’s Iconic Sunglasses Are Being Reissued This Weekend Related: Weekly Drop Watch: Alo Newness, Staud Home, Levi's x Bode and More Homepage photo: Stefanie Keenan/Getty Images for Fashion Trust U.S . Fashionista's audience includes 1 million site visitors, 110,0...

HQ:  Tokyo, Japan Founders:  Giselle Go and Philippe Terrien Social: Instagram / TikTok Category: Skin care E-comm: damdamtokyo.com Price Range: $9-$284 Hero Product: Mochi Mochi Luminous Cream ($48) Stockists: Sephora PR Representation: Note PR How to get in touch: info@damdamofficial.com Origin Story In 2019, Giselle Go and Philippe Terrien envisioned a beauty brand that married ancient Japanese philosophy with the exciting technological advancements of today. The duo is inspired by their life in Tokyo — itself a city of beautiful contradictions between old and new Japan. Go and Terrien founded Damdam at this intersection. Its products are born of ancient rituals, developed with Japanese craftsmanship, and powered by the best of modern skin science. * This article was originally published here

Sponsored Story If you've noticed a shimmering, warm trail of scent in the front row this season, you're not imagining it. While the industry often chases the loudest new launch, insiders are gravitating toward something far more intimate. Enter Golden Kiss , a fragrance from Beguile that doesn't sit on the skin so much as melt into it, like a lingering kiss you never want to forget. Photo: Courtesy of Beguile. The Making of a Modern Signature Golden Kiss opens with a bright spark of Bergamot and Blackcurrant, lifted by crisp Apple and a subtle, sophisticated flicker of Pink Pepper. It feels luminous: energetic, but controlled. Polished, never overpowering. As it evolves, Rose, Jasmine, and Violet bloom at the center, softened by a juicy touch of Raspberry. The effect is romantic without excess, the olfactory equivalent of a vintage s...

Sponsored Story Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. As winter thaws and spring break comes calling, the vacation vibes are going strong. Many of us are in need of a bit of R&R, which means it's time to prep for some downtime — and secure the wardrobe to go with it. Whether you're planning a beach getaway or a restorative staycation, Haven Well Within 's new collection of lounge-ready clothing, swimwear, beauty essentials and accessories has your back. It's a one-stop shop for just about every relaxation need: layerable cardigans, breezy two-piece sets, lightweight linen dresses, chic swim looks, packable hats and even sun-ready beauty products from brands like Supergoop, Brush on Block and Standard Procedure. Self-care starts with looking as good as you feel, and that's the whole idea behind these off-duty uniform must-haves. ...

For years, beauty operated on an expansion cycle fueled by virality. A product would take off, a category would trend, and suddenly shelves were flooded with line extensions, spin-offs and “new” launches designed to keep pace with social media . But across skin care , hair care , makeup and body care, that model is starting to lose its grip. In its place, a quieter strategy is taking hold: SKU reduction. Rather than chasing growth through sheer volume, more brands are focusing on smaller assortments, clearer hero products and launches that serve a distinct purpose. The shift is partly financial, partly operational and closely tied to how consumers are shopping now. In an increasingly crowded market, having more products no longer automatically communicates strength. For many brands, it signals confusion. The End of Infinite Launches At the retail level, that recalibration is already visible. “We’re absolutely seeing brands move away from launch volume and towards more intentional i...

Sponsored Story Have you ever thought about how content is checked for originality and style these days?  Or how writers make sure their work feels natural and human-like? These questions are becoming common as more people create content for blogs, websites and social media . With so much content being produced every day, tools that help maintain quality and clarity have become part of the process. AI detectors are one of those tools that quietly support writers. They are not here to replace creativity but to guide it in a better direction. When used in the right way, they help writers stay confident about their work and improve their writing style step by step. What Is an AI Detector and Why It Matters AI detectors are tools that check content and give insights about how it is written. They look at patterns, structure and tone to understand if the content feels human-like or machine-assisted. This helps writers understand their writing better and make small improvements where neede...