What Is Your Definition Of Fashion?

For hair-care brand K18, everything starts and ends with the K18Peptide. "The peptide isn't a marketing story; it's the product architecture," Rita El-Khouri, PhD, senior vice president of research and innovations at K18, explains. Per the brand, the ingredient — born from decades of research and testing — repairs the hair's structure from within at a "molecular level," unlike traditional conditioning agents that simply coat the hair to smooth its surface. "Every formula is designed to support or extend the benefits of molecular repair. That creates a fundamentally different approach compared to brands that rely on cosmetic ingredients or surface-level conditioning," explains El-Khouri. But what stops other companies from simply copy-and-pasting that very successful technology for their own gain? Proprietary status. A proprietary ingredient is simply an ingredient that is exclusive to a brand, cosmetic chemist Kelly Dobos tells Fashionista. ...

Luna Bronze 's U.S. retail debut has been a decade in the making. The Australian self-tan brand — born from co-founder Maddy Balderson's brush with skin cancer — launched in 2015, and it's been restructuring over the last five years in preparation for global expansion. This February, Luna Bronze entered its first major U.S. retail partnership with Ulta Beauty, marking a key milestone for the brand amid a surging appetite for Australia's body-care innovations. "There's definitely growing global interest in Australian beauty more broadly," Balderson, who's based in Sydney, tells Fashionista. "Australian brands tend to be associated with natural ingredients, simplified routines and a strong awareness of sun safety, which resonates with U.S. consumers." Australian beauty brands like Bondi Sands, Lanolips and Ultra Violette have already made waves across categories in the U.S. market, and the A-beauty space is only rising: In 2025, Australian...

It’s been nearly 1,500 days since Russia invaded Ukraine and the scene in Kyiv is something out of a dystopian novel. Sirens echo in the streets, alerting those nearby of missile attacks, while a thick layer of smog settles over the city. But despite all the physical, emotional and infrastructural ... Continue reading * This article was originally published here

Job Title: Senior Retail Account ManagerLocation: New York, NYJob Type: Full-Time (remote Mondays and Fridays)Salary Range: $90k - $140kReports to: Founder + CEO (Cyndi Ramirez Fulton) and Co-Founder + COO (Adam Fulton)About ChillhouseChillhouse is on a mission to help our community find their ... Continue reading * This article was originally published here

These are the stories making headlines in fashion on Friday. H&M Group unveiled its Annual & Sustainability Report for 2025 on Thursday, which showed a 34.6% reduction in Scope 3 greenhouse gas emissions compared to 2019 levels. The company added that 91% of its materials are recycled ... Continue reading * This article was originally published here

In case you missed them, we've rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast a cappuccino in our honor when you're discussing who did what over your pain au chocolat. Homepage photo: Bryan Bedder/Getty Images for Fashion Scholarship ... Continue reading * This article was originally published here

Each month, Fashionista editors try a *lot* of beauty products. And while not every formula we test is a winner, we're constantly unearthing new favorites. Here, we've rounded up our latest hair, skin, fragrance, wellness and makeup discoveries — whether fresh-to-market drops or merely recent ... Continue reading * This article was originally published here