America's sun-care market has long trailed behind its global counterparts (especially Europe and Asia's expansive SPF innovations), but now, we're one step closer to slathering on better sunscreen. Surprisingly, some good news came out of Washington, D.C. last week: On June 9, the U.S. Food and Drug Administration (FDA) officially approved bemotrizinol (BEMT) as a permitted sunscreen active ingredient. It's a major win for stateside SPF fans (and, frankly, anyone with skin), as it marks the first new addition to the FDA's over-the-counter sunscreen monograph since 1999. What is Bemotrizinol? BEMT — also known by its trade name Tinosorb S — is a broad-spectrum chemical UV filter that protects against both UVA and UVB radiation. "One of its most notable characteristics is that it is highly photostable, meaning it does not significantly degrade when exposed to sunlight, allowing it to provide consistent UV protection throughout sun exposure," Dr. Hadley Ki...
A popular way of dressing during a particular time or among a particular group of people. : the business of creating and selling clothes in new styles. : clothes that are popular.