What Is Your Definition Of Fashion?

For years, beauty’s middle tier occupied a relatively comfortable position: more elevated than drugstore, less intimidating than prestige and priced just high enough to suggest quality without alienating the average shopper. But as mass brands improve formulas and prestige brands continue to sell aspiration, that middle ground has become increasingly difficult to maintain. Today, brands priced roughly between $20 and $40 are being forced to answer a sharper question: What, exactly, makes them worth it? Value Beyond Price Saint Jō Founder and CEO Allyse Cirillo sees that shift clearly, but she thinks mid-tier brands have consumers' attention right now. “The beauty market is becoming increasingly polarized between low-cost mass and ultra-luxury prestige, and what we’re seeing is a growing consumer who wants something in the middle,” she says. “She wants products that feel luxurious, safe and thoughtfully formulated, but still accessible enough to become part of her daily ritual.” T...

Sponsored Story Ideal candidates are responsible, proactive, motivated, detail-oriented, and eager to gain hands-on experience in the world of styling. This is a fast-paced, dynamic role, so applicants must be able to stay organized, think on their feet, and maintain a positive, can-do attitude. Availability may vary, and evenings and weekends are required. Responsibilities include, but are not limited to: Managing check-ins and returns Creating look guides Overseeing inventory organization Assisting with and attending client fittings Supporting campaign and commercial shoots Attending showroom appointments Communicating with PR and showroom contacts Handling daily administrative tasks and special projects as needed Applicants must be based in Los Angeles and have reliable transportation. Strong organizational skills, professionalism, dedication, and a strong work ethic are essential. Please note this is an unpaid internship . Candidates must be currently enrolled in college and eli...

Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. For our  Weekly Drop Watch  column, Fashionista scours the market to curate the most noteworthy releases from our favorite fashion and beauty brands. Keep scrolling for this week’s highlights. Fashion Launches Alex Mill x Margaux Alex Mill and Margaux dropped their second collaboration this week, "a new collection built around Margaux's beloved Selene Flat, reimagined in three colorways that capture the spirit of summer." Alex Mill Creative Director Somsack Sikhounmuong brought his "sense of color, play and warmth" to the sandals, which are available in Poppy Satin, Butter Nappa and Espresso Crinkle Patent and start at $345. Shop them at margauxny.com and alexmill.com . Converse x Collina Strada Photo: Courtesy of Converse Another ...

In case you missed them, we've rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast a pineapple smoothie in our honor when you're discussing who did what over your chicken and waffles. Related: Indie Sun-Care Brands React to New FDA-Approved SPF Filter: 'It's About Damn Time' Related: Chappell Roan's Makeup Artist Wants to 'Make People Look Like a Walking Piece of Art' Related: Isaac Mizrahi Becomes Target's First Creative Director at Large Related: Meet the 19-Year-Old Parsons Student Running an Australian Fashion Brand Related: TikTok's Favorite Derm on the Beauty Step You Can Cheap Out On Related: Bianca Saunders Wins 2026 BFC/'Vogue' Designer Fashion Fund Related: The Designer Behind Alex Mill Loves The Row and This Shirt You Don't Have to Iron Related: Livestreams Set to Shape the Next Era of Beauty Shopping Related: Hi Fashionista! I'm Liz Homepage photo: Courtesy o...

Tomi Talabi is the founder of The Black Beauty Club , a cultural platform redefining how we see, celebrate and invest in Black beauty. Since launching in 2020, The Black Beauty Club has become a go-to destination for conversations, experiences and collaborations that center Black women at the heart of beauty and culture. Previously, Talabi led global communications at Estée Lauder Companies and spearheaded inclusive storytelling at Pinterest . Over the past 10 years in the beauty industry, I have watched Black-founded brands get covered on a schedule: during Black History Month, on Juneteenth, around a moment of social reckoning or alongside a time of struggle. Too often, the stories center survival, scarcity or support, instead of the things we would lead with for any other beauty brand: innovation, performance, desirability, cultural relevance and commercial potential. This framing matters because it does not just stay in the press. It follows founders into investor meetings, ret...

America's sun-care market has long trailed behind its global counterparts (especially Europe and Asia's expansive SPF innovations), but now, we're one step closer to slathering on better sunscreen. Surprisingly, some good news came out of Washington, D.C. last week: On June 9, the U.S. Food and Drug Administration (FDA) officially approved bemotrizinol (BEMT) as a permitted sunscreen active ingredient. It's a major win for stateside SPF fans (and, frankly, anyone with skin), as it marks the first new addition to the FDA's over-the-counter sunscreen monograph since 1999. What is Bemotrizinol? BEMT — also known by its trade name Tinosorb S — is a broad-spectrum chemical UV filter that protects against both UVA and UVB radiation. "One of its most notable characteristics is that it is highly photostable, meaning it does not significantly degrade when exposed to sunlight, allowing it to provide consistent UV protection throughout sun exposure," Dr. Hadley Ki...

Andrew Dahling 's beauty awakening began at age 8, when he was left home alone for the first time: He snuck into his mom's makeup bag, and later got caught trying (unsuccessfully) to rub off waterproof mascara. While his parents were "gagged and shocked" when they found him, Dahling remembers that moment as the beginning of his beauty path. "When I was a kid, I went through this era where all I drew were women with tons of makeup and big lips and big eyes," he tells Fashionista. "Glamour and women always fascinated me, and I was enamored by the world of makeup, hair and fashion from an early age." Andrew Dahling. Photo: Steven Ferdman/Getty Images But small-town Kentucky wasn't exactly the most creatively inspiring environment growing up. "There weren't any real weirdos," Dahling says. "The...