What Is Your Definition Of Fashion?

HQ:  London, England Founders:  Sophia Chiang and Michael Walsh Social: Instagram Category: Eyewear E-comm: greenwichsocialclub.com Price Range:  $150+ Hero Product: Ciren Tortoise ($150) Stockists: N/A PR Representation: In-house How to get in touch: Web form Origin Story Greenwich Social Club was founded by Sophia Chiang and Michael Walsh in 2025 to create stylish yet fairly priced eyewear for the modern "booked-and-busy" urbanite looking for timeless styles that effortlessly transition from desk to dinner. The brand prides itself on small-batch, luxury production, crafting everything by hand from deadstock materials and takes inspiration from '90s minimalist runways. * This article was originally published here

These are the stories making headlines in fashion on Thursday. Megan Thee Stallion Is Launching Fragrance Photo: Courtesy of Megan Thee Stallion On Wednesday, Megan Thee Stallion announced her entrance into the fragrance space with Hot Girl Summer Eau de Parfum . Developed in partnership with Coty , the fragrance features notes of creamy coconut milk, orchid blooms and warm vetiver oil. Retailing for $84 (90 ml) and $29 (10 ml), Hot Girl Summer Eau de Parfum will be available for early-access purchase on July 5 at ulta.com and  megantheestallion.com . The fragrance then launches online on July 8, followed by its arrival in Ulta stores on July 11. {Fashionista inbox} Chanel Acquires Shirtmaker Charvet Chanel has acquired Charvet, the oldest French shirtmaker first founded in 1838. The luxury house bought the historic brand "to support, over the long ...

In case you missed them, we've rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast an orange juice in our honor when you're discussing who did what over your bacon, egg and cheese. Related: Here's the New York Fashion Week Spring 2027 Preliminary Schedule Related: It’s Getting Harder for Small Beauty Brands to Scale Related: The 16 Best Beauty Products Fashionista Editors Tried in June Related: Fashionista's June Shopping List: 21 Items Our Editors Love Related: Inside Maison Louis Marie's Dreamy New Los Angeles Flagship Related: Even Gabrielle Union Can't Resist a TikTok Beauty Buy Related: DermAngelo Thinks More People Need a 'Sun Protection Strategy' Related: This Beauty Founder Says the Industry Doesn't Need More Copycats Homepage photo: Dia Dipasupil/Getty Images Fashionista's audience includes 1 million site visitors, 110,000 newsletter subscribers and 4.74 million social media fo...

Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. Susan Yara has worn almost every hat in the beauty industry. After graduating from the University of New Mexico with a degree in journalism, she worked as a broadcast reporter and beauty editor (hey, girl!). From there, she successfully pivoted to content creation, building a loyal following through her educational YouTube channel Mixed Makeup. If you were deep into beauty YouTube between 2014 and 2019, you couldn't miss her. In 2019, Yara pivoted again — something the Seoul, Korea-born, New Mexico-raised entrepreneur is great at. She founded ingredient-focused skin-care brand Naturium alongside beauty incubator The Center. In 2023, Naturium sold to E.l.f. Beauty for a reported $355 million, making her one of the first-ever beauty creators to successfully build and sell a brand at that scale. This past May, Yara continued to build her portfolio by (re)launching fragrance-forw...

For years, the narrative around the beauty business has been one of accessibility: It has never been easier to start a brand. Social media lowered the barrier to entry, direct-to-consumer made distribution easier and a strong point of view or the right TikTok mention could turn a single product into a viral hit. But scaling a beauty brand is a different story. “It’s never been easier to launch a beauty brand, yet at the same time never been harder to grow one,” says Will Henderson, founder of the brand Skincare Generics. Converting attention into a scalable business, he adds, requires operational and financial infrastructure that many emerging brands simply do not have. Across skin care , fragrance and cosmetics, founders are navigating a new reality defined by rising costs, constrained supply chains, stricter retail expectations and a widening gap between independent brands and well-funded competitors. Growth is still possible, but it now requires far more than a strong product. I...

Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making. Team Fashionista is summermaxxing: Our PTO is booked, our vacation responders are set and our summer wardrobes are officially restocked. This June, our editors welcomed soaring temperatures with a breezy lace-trim blouse, a neon halter top, paracord-adorned jorts, a linen matching set and a nostalgic floral tee. Our standout footwear finds included shoes for every summertime activity: strappy heeled sandals for happy hour, ballet sneakers for Eurosummer travels and waterproof hiking boots for all-day excursions. A suede shoulder bag, a BookTok-inspired locket and a sleek leather clutch also stood out as our must-have warm-weather accessories. Ahead, see (and shop!) all of our editors' favorite fashion discoveries from June. Rixo Ellery Cotton Blouse, $220,  ava...

HQ:  San Francisco, CA Founders:  Hau Yeung and Erin Choi Social: Instagram Category: Hand Care E-comm: gemibeauty.com Price Range:  $12-$60 Hero Product: Hand Sanitizer + Serum ($12) Stockists: Amazon , Anthropologie , Hart PR Representation: Avant Collective How to get in touch: hello@gemibeauty.com Origin Story Launched in 2025, Gemi is a luxury hand-care brand inspired by K-beauty skin care , fine fragrances and the belief that your hands deserve more. Its first product is a hybrid hand sanitizer serum infused with premium facial skin-care ingredients to hydrate and boost the skin barrier — delivered in a collection of luxurious scents. * This article was originally published here