Must Read: Phia Accused of Wrongfully Claiming Sales Credits, How Meme Culture Is Infiltrating the Couture Runways
These are the stories making headlines in fashion on Friday. Phia Accused of Wrongfully Claiming Sales Credits Phoebe Gates' startup Phia has allegedly been wrongfully claiming credit for online sales it didn't drive. Bloomberg, Capital One Shopping and independent researcher Ben Edelman tested the app and discovered that Phia silently opens a background tab and links its own affiliate code, allowing it to wrongfully claim commission on sales. A Phia spokesperson acknowledged the violation, stating that it has now been fixed. { Bloomberg /paywalled} How Meme Culture Is Infiltrating the Couture Runways Courtiers like Robert Wun, Viktor & Rolf and Jean Paul Gaultier's Duran Lantink are embracing extreme, unwearable fashion as a means to go viral. The approach reflects a greater industry shift in how couture clients are attracted to conversation-starting pieces. "After all, in the circus that shows have become, increasingly the customer seems beside the point. It...