The Streetwear Generation Turns to Tennis

The once predominantly white country club sport is being reconfigured for a new generation of multi-ethnic, streetwear-savvy millennials, creating new opportunities for fashion brands.

from The Business of Fashion http://bit.ly/2CMX4An

More Beauty Brands Are Investing in Third-Party Certifications — Is it Worth it?

When Amy Liu launched skin-care and makeup brand Tower 28 in 2019, earning the Seal of Acceptance from the National Eczema Association was a non-negotiable. As someone with chronic eczema herself, Liu wanted her community to know they could fully trust the brand's formulas. "From the beginning, I ... Continue reading * This article was originally published here

Keep it Chic With Reformation’s Resort Styles

It may be chilly now, but don’t forget that sunny weather is around the corner with Reformation’s resort 2020 collection. Shopbop highlights the LA-based brand with a trend guide starring model Jill Kortleve. Effortlessly chic designs including lightweight sweater, feminine dresses and fitted jeans stand out. Paired with statement earrings, you’ll look fabulous in Reformation’s... [Read More] from Fashion Gone Rogue https://ift.tt/2PDLSMU via IFTTT

Anna Sui Does Impressionism Her Way for Resort 2024

Anna Sui says she doesn't have a favorite period in art history, but for Resort 2024, she leaned on impressionism and its modern descendants as an inspiration, fitting a collection that explores lust and human nature. Vincent van Gogh and Pierre-Auguste Renoir may be ... Continue reading * This article was originally published here

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