THE ORIGINS OF NIKE FREE
Tobie Hatfield (Athlete Innovation Director) and Eric Avar (VP of Innovation) conducted an exhaustive series of measurements to learn how the barefoot behaved while running. It was one of the first studies of its kind, and it gave them the data they needed to officially begin design on the first Nike Free.
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Tobie Hatfield (Athlete Innovation Director) and Eric Avar (VP of Innovation) conducted an exhaustive series of measurements to learn how the barefoot behaved while running. It was one of the first studies of its kind, and it gave them the data they needed to officially begin design on the first Nike Free.
View on YouTube