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The Next Generation of Wellness Brands Is Using DNA to Create Hyper-Customized Supplements

I just took a DNA test: Turns out, my NQO1 gene is 100% inactive. My results don't exactly roll off the tongue à la Lizzo's lyrics — but they are, at least, actionable. The stat is one of 52 genetic markers that supplement company Rootine takes into account each time it formulates my ...

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