Why Are All the Brands Texting Me? An Investigation

It began inconspicuously enough. Twenty-three days before Christmas, I received a text message from someone that my smartphone detected as "Lucy." The last Lucy I knew and interacted with in real life was a woman I met while interviewing for a job more than five years ago. I was pretty sure it ...

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More Beauty Brands Are Investing in Third-Party Certifications — Is it Worth it?

When Amy Liu launched skin-care and makeup brand Tower 28 in 2019, earning the Seal of Acceptance from the National Eczema Association was a non-negotiable. As someone with chronic eczema herself, Liu wanted her community to know they could fully trust the brand's formulas. "From the beginning, I ... Continue reading * This article was originally published here

What to Get the Person Whose Pet Is Their Entire Personality

We know it's hard to find the right gifts for your loved ones, so we've compiled a ton of fashion and beauty-focused gift guides tailored to a range of interests and budgets. Check out our latest below and find more right here. The category of design-led pet goods for childless millennials has ... Continue reading * This article was originally published here

Keep it Chic With Reformation’s Resort Styles

It may be chilly now, but don’t forget that sunny weather is around the corner with Reformation’s resort 2020 collection. Shopbop highlights the LA-based brand with a trend guide starring model Jill Kortleve. Effortlessly chic designs including lightweight sweater, feminine dresses and fitted jeans stand out. Paired with statement earrings, you’ll look fabulous in Reformation’s... [Read More] from Fashion Gone Rogue https://ift.tt/2PDLSMU via IFTTT

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