The Chicago-Based Label Forging an Otherworldly Vision for Womenswear

"My hands are very verbal," says Adreain Guillory, the founder of Ajovang. The Chicago-based womenswear label specializes in pieces that possess a whimsical and otherworldly flavor, which have led them to appear on the cover of Essence and celebrities like Sheryl Lee Ralph. Yet Guillory admits that ...

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More Beauty Brands Are Investing in Third-Party Certifications — Is it Worth it?

When Amy Liu launched skin-care and makeup brand Tower 28 in 2019, earning the Seal of Acceptance from the National Eczema Association was a non-negotiable. As someone with chronic eczema herself, Liu wanted her community to know they could fully trust the brand's formulas. "From the beginning, I ... Continue reading * This article was originally published here

Keep it Chic With Reformation’s Resort Styles

It may be chilly now, but don’t forget that sunny weather is around the corner with Reformation’s resort 2020 collection. Shopbop highlights the LA-based brand with a trend guide starring model Jill Kortleve. Effortlessly chic designs including lightweight sweater, feminine dresses and fitted jeans stand out. Paired with statement earrings, you’ll look fabulous in Reformation’s... [Read More] from Fashion Gone Rogue https://ift.tt/2PDLSMU via IFTTT

Elyse Walker's Pacific Palisades Flagship Boutique Lost in Wildfires

Amid the ongoing devastation from the multiple wildfires happening across Los Angeles, a number of the city's most beloved businesses and institutions have been impacted, if not destroyed entirely. According to a preliminary estimate by AccuWeather, the fires are expected to cost California up to ... Continue reading * This article was originally published here

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