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TikTok-Viral Korean Skin-Care Brand Beauty of Joseon Sets Its Sights on the U.S.

TikTok-Viral Korean Skin-Care Brand Beauty of Joseon Sets Its Sights on the U.S.
Some beauty brands only momentarily capture #SkinTok's attention, while others amass a devoted cult-like following. Beauty of Joseon — TikTok's crown jewel of viral K-beauty brands — has quickly risen through the platform's ranks thanks to its lightweight sunscreens and rice-infused skin-care ...

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