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How Ecco Is Repositioning Its 'Made to Last' Footwear for a New Generation

How Ecco Is Repositioning Its 'Made to Last' Footwear for a New Generation
The shoe industry, like most apparel categories, is prone to consumer overconsumption. Algorithm-driven trends and accelerated product cycles lead to impulsive shopping decisions, often made with little regard for product quality or comfort. It puts labels in a tricky spot, forcing them to navigate ...

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