What Is Your Definition Of Fashion?

At skin-care company 4AM, Co-Founders (and college best friends!) Jade Beguelin and Sabrina Sade work hard to play hard. Although the Georgetown University alumnae’s post-grad lives took them in very different directions — Beguelin worked in finance, while Sade went to medical school — they both struggled to keep up with elaborate, multi-step skin-care routines. The green juice-drinking, Alo-wearing, Pilates princess aesthetic often accompanying these aspirational skin-care regimens simply didn’t fit with their demanding schedules (or late nights out), so the duo built a beauty brand that celebrates, rather than constricts, busy lives. “If you want to go out, if you want to take a tequila shot at 4 a.m., who are we as a skin-care brand to shame you for that?” Sade, now a physician and post-doctoral dermatology researcher, tells Fashionista. “We are actually going to do that with you and celebrate that with you.” Sabrina Sad...

At The Shade, a new nail studio concept from The Tox Founder Courtney Yeager, appointments start with clients laying face-down on a massage table. But that's not the only part of the experience that differs from your standard mani/pedi. The business, which opened its SoHo flagship in June, is on a mission to reimagine the modern nail salon experience. Its method involves a full-scale experience, engulfing visitors in a calming atmosphere featuring private suites and waterless nail treatments (read: no soaking in shared tubs). The Tox's signature lymphatic body sculpting techniques are also integrated into The Shade's manicures and pedicures — hence the initial face-down position — in pursuit of upgrading a traditional gel fill to a self-care reset. "I looked at every pain point in the traditional [nail salon] experience and used it as an opportunity to build something better," Yeager tells Fashionista over email. "The Shade is a place you can actually come...

Just as its beloved barely there skin tints fade in a long-wear scenario, the "no-makeup makeup " era is beginning to dissipate. Although the minimalist beauty trend (defined by bare eyes and glowing skin) went platinum thanks to Hailey Bieber variants, community-based social media platform Reddit observed an 81% year-over-year decline in views to "no-makeup makeup" mentions, according to its first-ever beauty report, titled " The People's Beauty Index ," released this month. With more than 130 million daily active users flocking to Reddit for genuine (read: transparent) product reviews and conversations, the platform's new report tracked the biggest shifts within its beauty-related forums from the past year. Perhaps it's fitting that "no-makeup makeup" is fizzling out as consumers are increasingly reminiscing about 2016-era beauty trends that spotlighted bold cut creases and sculpted faces beaten to the gods. Beauty brands are ...

Sponsored Story Press Account Director — Beauty, Wellness & Lifestyle Press Department  ·  Full-Time  ·  New York, NY ABOUT WALKER DRAWAS Walker Drawas is a boutique PR and brand marketing agency headquartered in New York City with offices in Los Angeles. We partner with forward-thinking brands across fashion, beauty, wellness, and lifestyle to build cultural relevance, drive earned media, and deliver campaigns that resonate. Our press department sits at the intersection of storytelling, relationships, and results. THE ROLE We are seeking a sharp, connected, and highly motivated Account Director to lead press strategy and day-to-day execution across a roster of beauty, wellness, and lifestyle clients. This is a senior individual contributor and team leadership role reporting directly to agency leadership. The ideal candidate has deep roots in the beauty and wellne...

Sponsored Story Lulla Collection & Bindya Accessories is an established importer and wholesaler of fashion accessories, handbags, scarves, hats, beachwear, and lifestyle products. We work with many of the nation’s leading retailers and are looking for an energetic, organized, and detail-oriented individual to join our growing team. This is an excellent opportunity for someone who enjoys wearing multiple hats and wants to build a long-term career in wholesale sales, customer service, logistics, and business operations. Position Summary We are seeking an Assistant Sales & Logistics Coordinator who will support our wholesale sales team while assisting with the day-to-day coordination of shipping, importing, inventory, and office operations. The ideal candidate is personable, highly organized, comfortable working with customers and vendors, proficient in Microsoft Excel, and eager to learn all aspects of the wholesale fashion accessories business. Key Responsibilities Sales Supp...

In case you missed them, we've rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast a caramel latte in our honor when you're discussing who did what over your strawberry yogurt bowl. Related: Sephora's Olive Young Partnership Will Debut With 19 K-Beauty Brands Related: Kayra Theodore's 'Untied' Hair Show Sought to Reclaim Her Haitian Heritage Related: The New York Knicks Cap Was Fashion's Hottest Product of Q2 2026 Related: E.l.f. x Bubble Is the Beauty Collab Consumers Literally Asked For Related: Is Century 21 Still the Iconic NYC Designer Discount Destination It Once Was? Related: Sander Lak Takes Us Inside His NYC Pop-Up and City-Inspired Collection Strategy Related: A Veteran Hairstylist and Scalp Expert on the 'Right' Way to Wash Your Hair Related: Where to Find Job Security in Fashion Related: This Brand Builder Landed Jobs at Deciem and Quince Without Ever Applying Related: This Fash...

After filing for bankruptcy ( for the second time ) in 2025, Claire's is back — and it's courting a new generation of tweens. Although the mall store is nostalgic for millennials , the retailer's refresh isn't about us. Instead, it's aimed at today's 8-to 12-year-olds, a coveted consumer group that's shaping everything from beauty trends to retail strategy. Claire's' North American business is now owned by Maryland-based private holding company, Ames Watson. ( The firm acquired the business and intellectual property in a $140 million deal that closed in September 2025.) Instead of liquidating and closing stores as some expected, Ames Watson committed to keeping more than 900 locations open across the U.S. and Canada with a promise to revamp the 65-year-old brand. Almost a year later, the first store under the new generation of Claire's reopens Aug. 8 inside The Shops at Santa Anita in Arcadia, Calif., a suburb east of Los Angeles. The mall, ...