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Summer’s New Fragrance Mood Is Salty Skin and Ripe Fruit

Summer’s New Fragrance Mood Is Salty Skin and Ripe Fruit

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After a particularly brutal winter, we're welcoming summer (and its accompanying fruit-forward fragrances) with open arms. Zara Larsson's "Midnight Sun" is on repeat, Aperol spritzes are ordered and solar floral scents are back in the spotlight. This season, classic summertime notes — think tropical fruits, salty breezes and all things citrus — are getting an upgrade, with independent fragrance brands leading the charge.

"Summer fragrance today is less about traditional 'freshness' and more about emotion, atmosphere and escapism," Givaudan Senior Perfumer Christina Christie tells Fashionista over email. "Consumers want fragrances that feel comforting, radiant, intimate and easy to live in."

For those manifesting an oceanfront getaway, mineral scents (or salty, marine-inspired blends) deliver a refreshing burst of seaside bliss, achieving the desired "sun-warmed skin after vacation" vibe that Christie notes consumers are increasingly gravitating toward. Musky, skin-like fragrances are also having a moment, while tea notes like matcha and chamomile offer an updated take on summer's calming scents. Of course, tropical fruit fragrances (we're talking mango, pineapple, banana and passionfruit) reign as timeless summer scent combinations, but brands are now elevating the juicy notes with deeper bases.

Ahead, we've rounded up 27 warm weather-approved fragrances, with an emphasis on independent and niche brands shaking up traditional summertime scent wardrobes.

Spill The Tea

Tea stands out as summer's most underrated fragrance note, Christie says, as "mate, matcha, black tea, Earl Grey and chamomile offer a fresh, yet comforting, alternative to classic citrus or aquatic fragrances." Sure, a hot cup of tea may not immediately come to mind when imagining summer-y scents, but these refreshing notes play well with fruit-centric blends by offering an airy, grounded core. Take Liis' Ethereal Wave, for example: Its white and black tea notes soften its deeper base of blonde woods and velvet musk.

"These tea notes feel calming, modern and sophisticated while aligning with the growing consumer interest in wellness, ritual and mindfulness," she continues.

Tropical Fruits 

Smelling like a deliciously ripe fruit salad fits right in with warmer temperatures, but Brown Sugar Babe Founder Maekaeda Gibbons predicts these juicy summer notes "are heading in a more complex direction." But don't worry, fruit fragrance devotees: "Those notes are not going anywhere, they are just being done in more mature ways," she says. Some fruity blends can skew one-dimensional (if not artificial), but new launches are embracing more sophisticated formulas boasting flashes of spice via pink pepper, ginger and tonka.

This "warm-weather complexity," as Gibbons calls it, takes center stage in Henry Rose's Ripe, which anchors notes of watermelon sorbet and lychee rose with black pepper and cardamom.

Your Skin (Scent), But Better

So-called "skin scents" — or subtle aromas mirroring your own skin — have taken the fragrance industry by storm with their whispers of warmth and built-in versatility (after all, everyone smells different). According to Violet Grey Director of Merchandising Rachel Richman, this summer's popular scents include "solar musks that feel like an addictive second skin, with a familiarity that's hard to pinpoint and even harder to ignore. Hint: it's probably Iso E Super or Ambroxan."

These "your skin, but better" fragrances interpret summer's inherent freshness through a slightly musky lens, as seen in 5 Sens' Right There and Noyz's Rinse Cycle.

Salty, Mineral Notes 

For those without beachside vacation plans this summer (this is a self-callout), mineral fragrances are the next best option to actually lounging by the ocean. Mineral notes are markedly earthy, conjuring up visions of wet stones, seaweed or sandy beaches. Try DedCool's Mineral Milk for bursts of ocean mist and salty breezes, or Chambre52's Soleil Tonka for a hint of seaside sweetness.

"This summer is less about the sweet, fruity perfumes we've become accustomed to and more about the scents that transport you to that perfect summer vacation," Richman says. "Think sea salt and marine notes — cooling and refreshing, but with real depth."

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* This article was originally published here

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