Must Read: ShopMy Accused of Manipulating Affiliate Commissions, Boohoo Fined $2.7 Million Over Fake Discounts
These are the stories making headlines in fashion on Friday. ShopMy Accused of Manipulating Affiliate Commissions Researcher Ben Edelman is accusing influencer platform ShopMy of pushing retailers to favor its links and cancel commissions owed to rival affiliate networks, departing from the industry’s standard last-click attribution model. ShopMy, now valued at $1.5 billion, has not commented on the claims. The dispute underscores growing competition across the $210 billion affiliate marketing industry as platforms increasingly compete for credit on the same sales. { Business of Fashion /paywalled} Boohoo Fined $2.7 Million Over Fake Discounts France’s consumer watchdog fined British retailer Boohoo €2.3 million ($2.7 million) for deceptive practices, including inflated discounts and mislabeling synthetic products as “leather” or “suede.” Nearly half of the promotions (48%) reviewed were found to be price increases, while an...