What Is Your Definition Of Fashion?

Between Korea’s powerhouse beauty retailer Olive Young partnering with Sephora and Korean department store Shinsegae unveiling its three-month Hyper Ground pop-up in New York City, the stateside K-beauty boom is showing no signs of slowing down. In the race to tap into the U.S. market’s seemingly insatiable appetite for all things K-beauty, some Korean brands are enlisting Muskat Beauty Inc. — a Los Angeles-based K-beauty curator and distributor founded in 2025 — to help place them on major retail players’ radars. While it may feel like a new K-beauty brand finds a home on an American beauty retailer’s shelves every day, there’s a calculated playbook behind this global expansion. After all, brands cannot merely copy-and-paste their Korea-specific retail strategies onto the U.S. market. This is where Muskat comes in: Founder Daniella Jung and her team of 25 employees mastermind K-beauty brands’ go-to-market strategies across...

These are the stories making headlines in fashion on Friday. Aritzia Reports 44% Revenue Spike in Q2 2027 Aritzia shared its Q2 2027 financial results on Thursday, which showed a 44.1% net revenue increase to $1.17 billion. Its U.S. net revenue surged 60.3% to $779.4 million (comprising 66.6% of net revenue), while its Canada net revenue increased 19.8% to $390.4 million (33.4% of net revenue). Its digital channel also displayed a robust performance, as it grew 67.7% to $402.9 million. { Aritzia } LVMH and Kering Refresh Their Model Protection Guidelines Kering and LVMH partnered in 2017 to sign a first joint charter on models’ working conditions, and now, the fashion conglomerates are strengthening their commitments. In the updated guidelines, the minimum age for models to represent adults in fashion shows or photoshoots is now 18 (an evolution of the minimum age set at 16 for LVMH in 2017). It also sets a “strict principle of zero tolerance for a...

Sponsored Story About Kinnik Kinnik makes considered essentials for life spent out in the world. We’re building a brand at the intersection of performance apparel, fashion and outdoor culture: clothing designed to function outside without looking like conventional outdoor gear, and that inspires people to live colorfully. Our references include Salomon, ROA, Satisfy and And Wander, but we want to push beyond them into something distinctly Kinnik: more playful, colorful, unexpected and culturally curious. Technical performance matters. But so does looking great. We’re looking for a Founding Fashion Designer to help define what that looks like. The Role You’ll work directly with the founder to design Kinnik’s initial apparel collections from concept through final design. This is a creative fashion design role, not a technical product-development role. You will own the full creative side of the garment, from silhouette and color to visual language and col...

It’s officially spooky season, so even though it was 90 degrees in Los Angeles Thursday night, model Vivian Jenna Wilson joined her friends, fellow influencers and select media at the weird and whimsical Petit Ermitage Hotel in West Hollywood, dressed for the fall season. Guests ignored the steamy temperature and wore black layers with boots and tights to showcase Awe Inspired’s new Nocturne jewelry collection , and the campaign fronted by Wilson. The celebration marked the brand’s final “chapter” in this collection: The Gorgon, inspired by Medusa and the power of the female gaze. In between tarot readings and a spooky candlelit ceremony, we chatted with Wilson about her style icons (she’d steal the late drag queen Divine’s wardrobe if given the chance), jewelry preferences, what it was like to wear a real snake for the campaign photos and more. View this post on Instagram Please note: Occasionally, we us...

In case you missed them, we’ve rounded up our most popular stories of the week to help you stay in the loop. No need to thank us — just toast a ginger honey tea in our honor when you’re discussing who did what over your cardamom buns. Related: Djerf Avenue Finds Its First Permanent Home in New York City With SoHo Flagship Related: How Cassey Ho Turned ‘Blogilates’ Into a Viral Activewear Brand Related: Fashionista’s 11 Favorite Spring 2027 Collections From Paris Fashion Week Related: Legendary Makeup Artist Bobbi Brown Is Still Doing Makeup Her Way Related: Balloon Pants Are Paris Fashion Week’s Biggest Street Style Trend — Literally Related: These Were the Biggest Street Style Trends From Spring 2027 Fashion Month Related: A Trusted NYC Derm on the Truth About Fragrance in Skin Care Related: 10 Runway Trends to Know from Paris Fashion Week Spring 2027 Related: After a Decade, Anthony Vaccarello Leaves ...

Paris Fashion Week is the longest and, some might argue, most important of the biannual ready-to-wear circuit. With nine days of shows, the schedule is packed with couture houses, veteran designers, buzzy newcomers, indie favorites and everyone in between. It’s a lot of clothes — it may be easier to identify the trends that didn’t show up on the French runways this Spring 2027 season. Instead, we picked out 10 that felt so fresh, or were so ubiquitous, that we felt they couldn’t be ignored: texture play via 3-D embellishments, netting and crinkled fabrics, cool takes on classic button-downs and rain jackets, revealing designs that put your abs on full display and more. Browse them all in the galleries below. Petal Pushers When it comes time to design for spring, designers must decide whether they'll eschew florals altogether or attempt to deliver them in a way that feels fresh. In Paris, many designers sought to push florals forward — lite...