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Must Read: Victoria's Secret Fashion Show Heads to L.A., Rare Beauty Taps Ella Bright as First Celebrity Ambassador

Must Read: Victoria's Secret Fashion Show Heads to L.A., Rare Beauty Taps Ella Bright as First Celebrity Ambassador

These are the stories making headlines in fashion on Friday.

Victoria's Secret Fashion Show Moves to Los Angeles

The Victoria's Secret Fashion Show is returning to Los Angeles this fall, marking its first West Coast appearance since 2007. The show has been held in Brooklyn, NY, for the past two years. According to the brand's Instagram, fans can expect "plenty of drama, extravagance, and even more celebrities in attendance." {Fashionista Inbox}

Rare Beauty Taps Ella Bright as First-Ever Brand Ambassador

Rare Beauty named "Off Campus" star Ella Bright as its first-ever brand ambassador, unveiling the partnership Thursday with a new "Made You Blush" campaign. "I really admire Rare Beauty's dedication to mental health initiatives, which is why this project means so much to me," Bright said in a statement. The campaign debuted across Rare Beauty's social channels this week, teasing her involvement. {Fashionista Inbox}

Italian Police Inspect Fashion Houses in a Labor Probe

Italian police visited the headquarters of nine high-end fashion firms, including Brunello Cucinelli, Moncler, Chanel and Bulgari, demanding governance and supply-chain documents as part of a labor exploitation investigation. None of the companies are under formal investigation. The probe stems from earlier raids on two Chinese-owned workshops accused of exploiting undocumented workers, which supplied garment bags and pouches later sold under the nine brands' labels. {Reuters}

Louis Vuitton's Trademark Dispute Over Chinese Motif

Louis Vuitton is facing renewed scrutiny in China after the Beijing Intellectual Property Court held a public hearing Thursday in a new trademark dispute involving the brand, China's National Intellectual Property Administration (CNIPA) and small-business owner Huang Min Yao. Details of the case were not disclosed, but Huang has registered a "similar pattern" approved by the CNIPA in 2024. The hearing comes amid backlash on Chinese social media over Louis Vuitton's recent trademark win against beverage brand Molly Tea, with hashtags framing the dispute around cultural heritage rather than legal merits. {WWD/paywalled}

Chanel CFO Philippe Blondiaux to Retire

In the midst of a sweeping leadership overhaul trend across fashion, Chanel's Chief Financial Officer Philippe Blondiaux will retire at the end of the year and has already resigned from the board. Blondiaux, a 15-year Chanel veteran previously of Nestlé and PricewaterhouseCoopers, departs as CEO Leena Nair continues reshaping the company's leadership and creative direction. {Business of Fashion/paywalled}

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